TDM Guidelines
The TDM Certificate is administered by the Texas Association of Convention & Visitors Bureaus and serves as an educational framework for marketing Texas as a destination for both tourism and group business.
The program provides a structure for continuing professional development and is offered to tourism and hospitality professionals.
OBJECTIVE
The TDM Certificate offers education and training in 12 disciplines (listed below), emphasizing best practices in the tourism and hospitality industry. The program demonstrates TACVB's strong commitment to strengthening employees' knowledge base in convention and visitors bureaus and destination marketing organizations. Upon completion of the program, a professional TDM Certificate is awarded.
PROGRAM
Candidates who earn and receive six (6) certificates including the Texas Heritage/Cultural Tourism discipline and attend the Destination Marketing Principles Seminar (formerly CVB 101) will be awarded the TDM Designation and recognition at the TACVB Annual Conference.
Requirements to Earn Certificates
- The TDM program offers education and training in twelve (12) disciplines.
- Candidates may attain certificates in all disciplines, however, completion of a minimum of six (6) disciplines are REQUIRED in order to receive a certification designation.
- Candidates that earn and receive six (6) certificates including the Texas Heritage/Cultural Tourism discipline and attend the Destination Marketing Principles Seminar (formerly CVB 101) will be awarded the TDM Designation and recognition at the TACVB Annual Conference.
- All candidates must complete the Texas Heritage/Cultural Tourism discipline track to receive TDM designation recognition.
- All candidates are required to attend a Destination Marketing Principles Seminar (formerly CVB 101) offered at a TACVB annual conference or other TACVB education events.
REQUIREMENTS TO EARN TDM DESIGNATION
- To complete the entire certification program and receive the TDM Designation, candidates must complete six (6) of the twelve (12) disciplines – 27 credits per discipline.
- Texas Heritage/Cultural Tourism is a required core discipline that all TDM candidates MUST complete in order to receive the TDM Designation.
- Destination Marketing Principles Seminar (formerly CVB 101) is a required class that all candidates must take to receive their TDM Designation. Credits may be applied to any discipline track EXCEPT Texas Heritage/Cultural Tourism. Candidates may only earn TDM Credits for attending a DMP Session once.