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Speaker Bio-Casandra Matej

casandra matej

As President & CEO of Visit San Antonio, Casandra Matej is a leading figure in San Antonio’s $13.6 billion hospitality industry. Her more than two decades of tourism experience have helped guide Visit San Antonio in achieving record highs in convention sales, media coverage and traffic to This is in great part due to her ability to identify what resonates with consumers as well as her strategic effort to stay at the forefront of industry trends.

A year ago, Casandra spearheaded the transition of the bureau from a department of the City of San Antonio to a 501(c)6, a public-private partnership. She is at the helm of a team of public and private sector leaders instituting new platforms for human resources, operations, membership and partnership opportunities as well as finances. A substantial portion of this ongoing process involved negotiating by-laws, a management agreement and structure of the VSA board of directors. Throughout this process, she is also working diligently to update staff, partners and civic leaders.

Uniting San Antonio’s hospitality industry is a significant part of Casandra’s philosophy. To achieve this, Visit San Antonio initiated San Antonio’s Certified Tourism Ambassador (CTA) Program, which has grown to become one of the largest in the country with nearly 2,000 CTAs dedicated to providing exceptional visitor experiences.

Serving on councils and committees that enhance the tourism industry and her community are important to Casandra. She is currently on the Board of Directors for the U.S. Travel Association and is the immediate past chairman of the Texas Travel Industry Association. Casandra serves on the executive committee of Destination International, of which she has also been certified as a Destination Marketing Executive. A member of the 2017 Class of the Texas Lyceum, she is co-chair for the 2018 class of Leadership San Antonio.

Recently, Meetings & Conventions Magazine named Casandra to its list of Top 25 Women in the Meetings Industry.

Locally, she is a recipient of the 2015 San Antonio Business Journal’s Women in Leadership Award. She was named Boysville’s 2017 Board Angel (Board Member of the Year) and was recently given the San Antonio Restaurant Association’s 2017 President’s Award, Kappa Delta’s 2017 Order of the Pearl Award and the Texas Society of Association Executives Affiliate of the Year Award. She is involved with the Valero Alamo Bowl, the San Antonio Chamber of Commerce’s Economic Development Council, and serves on the Board of Directors for Boysville, Inc.

Casandra Matej holds a Bachelor of Science in Speech Communications with a concentration in Organizational Communications from the University of Texas at Austin. She and her husband, Chris, are proud parents to John and Ellie Mae, and step-daughters Madison and Carlie. In her spare time, Matej enjoys golf, boating and beach vacations with her family

Texas Association of Convention and Visitor Bureaus
PO Box 1256
Denton, TX  76202
Phone: 940-999-1002
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