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Speaker Bio-Alison Best

Alison Best

Alison Best is the Executive Vice President of Member Engagement for Destinations International. Her role includes overseeing Association member engagement in Canada and the development of a new Canadian Event Impact Calculator (EIC) model. She leads various member taskforces and committees, as well as the EmpowerMINT and EIC team. She is also working to develop the Apprenticeship Program, a diversity and inclusion program. Prior to joining Destinations International in 2016, Best was the CEO at Visit Oakland (California), where she led the city’s efforts in destination development and branding through building a strong team, engaging the community and successfully implementing a Tourism Improvement District.

Best has more than 15 years of experience in the destination marketing industry, including holding senior leadership roles in Santa Monica, California and Whistler, Canada. Starting in the industry in 1997 with UNIGLOBE travel and Delta Hotels in Canada, Best is also a Certified Destination Marketing Executive (CDME), considered the highest educational achievement in the destination marketing industry.

Texas Association of Convention and Visitor Bureaus
PO Box 1256
Denton, TX  76202
Phone: 940-999-1002
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