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2015 Annual Conference
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2015 Annual Conference

August 3-6, 2015, The Woodlands, Texas
at The Woodlands Waterway Marriott Hotel & Convention Center
Hosted by The Woodlands Convention & Visitors Bureau

The TACVB Annual Conference is an opportunity for you to connect with Texas convention and visitor professionals.  The Conference offers fantastic education sessions and top-notch networking. Please continue to check back as we will be adding more details.

The 2015 Annual Conference is presented by:



The 2015 Annual Conference is sponsored by:






Hotel Information


Hilton Garden Inn The Woodlands,  9301 Six Pines Drive, Houston, Texas 77380

Call 281-364-9300 to secure your reservation

Group rate is $145 per night    Group rate code: CVB

Last day to book with the group rate is July 22, 2015


The Woodlands Waterway Marriott Hotel & Convention Center 1601 Lake Robbins Drive, The Woodlands, TX 77380, Phone: (281) 367-9797

Transportation Information

The hotel does not offer a shuttle service to and from the airport. However, listed below are two options for transportation needs.

George Bush Intercontinental Airport - IAH, Phone: (281) 230-3100,

  • SuperShuttle - $19 (one way), a reservation is required
  • Estimated taxi fare - $75 (one way)

William P. Hobby Airport - HOU, Phone: (713) 640-3000,

  • AFC Transportation - $90 (one way), a reservation is required
  • Estimated taxi fare - $100 (one way)


Click here to Register for the 2015 Annual Conference!

Click here to donate to the Lone Star Classic Silent Auction!

The proceeds from the Silent Auction helps raise funds for the TACVB Scholarship Fund.

Schedule of Events

Please continue to check back. We are continuing to make improvements and additions to the schedule so we can provide you with the best Annual Conference ever!

Monday, August 3

  • 6:30 p.m.: TACVB Board and Committee Chair Reception and Dinner

Tuesday, August 4

  • 8:30 a.m. -- 11:30 a.m.: Case Study Historical Tour: Montgomery County Heritage Museum and Texas Flag Park - The Montgomery County Heritage Museum provides an overview of the history of Montgomery County. Montgomery County is known as the birthplace of the Texas Flag. The park features 13 different flags on top of 35-foot tall flagpoles and a 14-foot bronze statue called Texian.
  • 9:00 a.m. -- 11:30 a.m.: TACVB Board Meeting (Alden Bridge)
  • 1:00 p.m. -- 4:00 p.m.: Destination Fundamentals presented by Mark Thompson and Cristy Morrison (Waterway 6)
  • 4:00 p.m. -- 5:00 p.m.: New Member Orientation (Waterway 1) presented by Jessica Brown
  • 6:00 p.m. -- 8:00 p.m.: Ice Breaker hosted by The Woodlands (Waterway 1)

Wednesday, August 5

  • 7:45 a.m. -- 8:45 a.m.: Breakfast
  • 9:00 a.m. -- 10:15 a.m.: General Session: "Breakthrough Staff Empowerment, the Art of Maximizing Your Impact" presented by Arthur Andrews (Waterway 4)
  • 10:15 a.m. -- 10:35 a.m.: Coffee and Refreshment Break
  • 10:35 a.m. -- 11:50 a.m.: Concurrent Education Sessions
    • Tourism/General Interest: "Online Resources to Improve Your Marketing & Your Life" presented by Aaron Pederson, Saffire (Waterway 1)
    • Marketing/PR: "Small Screen, Big Business:  Reaching The Mobile User" presented by Seth Foreman, Travelzoo (Waterway 2)
    • Sales: "Help!!! I'm in a Sales Slump" presented by Arthur Andrews (Waterway 6)
    • Services: "The Art of the Show" presented by Anthony Caterina, lecturer at the UH Conrad N. Hilton College (Waterway 7)
    • Sports: "Worst Practices of Sports Tourism" presented by Jon Schmieder, Huddle Up Group (Waterway 8)
  • Noon -- 1:30 p.m.: General Session Luncheon: "The Healthy & Growing Organization-Constantly Adapting & Innovating" presented by Randy Mayeux (Waterway 5)
  • 1:45 p.m. -- 3:00 p.m.: Concurrent Education Sessions
    • Leadership: "Leadership is Building Mojo - Creating an Organization that Others Want to Do Business With" presented by Randy Mayeux (Waterway 1)
    • Marketing/PR: " Scared Straight: Non-human Impressions, Click-Fraud, Ad Viewability, and the Big Data Hoax" presented by Chris Rash, Digital Innovation (Waterway 2)
    • Tourism/General Session: "Piggybacking Events to Turn a 1-Day Into a Weekend Stay" presented by Tara Watson-Watkins, Lufkin CVB (Waterway 6)
    • Sales and Marketing: "B2B Behavioral Marketing: Increasing Group Sales, Meetings and Conventions in your City" presented by John Merris, Vice President of Multiview (Waterway 7)
    • Sports: "Event Trust Fund Update" presented by Justin Bragiel (Waterway 8)
  • 3:00 p.m. -- 3:20 p.m.: Refreshment Break
  • 3:15 p.m. -- 4:45 p.m.: Shirtsleeve Sessions
    • CEO: Facilitated by Mark Thompson, Plano CVB (Alden Bridge)
    • Sales: Facilitated by Lawanna Lambert and Tanida Mullen (Creekside Park)
    • Marketing: "Co-Op Advertising, Billboards and More" panel discussion (Cochran's Crossing)
    • Sports: Facilitated by Dominique Powell (Grogan's Mill)
    • Servicing: Facilitated by Shane Sorenson (College Park)
    • Social Media: "Social Media as a Marketing Tool, Best Content to Use for Facebook, etc., and an Update on New Facebook Changes", facilitated by Sarah Page and Shelia Scarborough (Shenandoah)
    • Tourism: Details coming soon (Spring)
    • VIC/Consumer Services: Details coming soon (Sterling Ridge)
  • 5:00 p.m. -- 6:30 p.m.: Vendor Cocktail Reception & Idea Fair (Towncenter North)
  • 6:30 p.m. -- 9:00 p.m.: Dine Around
  • 8:00 p.m. -- 10:00 p.m.: Texas Monthly Open House at Cyclone Anayas

Thursday, August 6

  • 7:45 a.m. -- 8:45 a.m.: Breakfast
  • 9:00 a.m. -- 10:15 a.m.: General Session: "Million Dollar Brand, Little Budget" presented by Libby Spears (Waterway 4)
  • 10:15 a.m. -- 10:35 a.m.: Coffee and Refreshment Break
  • 10:35 a.m. -- 11:50 a.m.: Concurrent Education Sessions
    • Leadership: "Payin' the Cost" presented by Cole Carley, founder of Cole Carley Communications (Waterway 1)
    • Marketing/PR: "Email Marketing: YES! It is still a VERY useful tool!" presented by Ryan Callison,​​ MarkThompson, and JoAnn Dealey​ (Waterway 2)
    • Sales: "Sales = Storytelling" presented by Libby Spears (Waterway 6)
    • General Interest: "Tourism + Mobile: What You Need to Know" presented by Santiago Jaramillo, CEO of Bluebridge (Waterway 7)
    • Sports: "2016 Sports Industry Trends" presented by Gary Alexander, Huddle Up Group
  • Noon -- 1:45 p.m.: General Session: "Annual Business Meeting and Relevancy Panel Discussion" presented by David Teel, Justin Bragiel, and Gordy Bunch.
  • 2:00 p.m. -- 3:15 p.m.: Concurrent Education Sessions
    • Leadership: "Growinspire and retain talent at all levels of your organization!" presented by Libby Spears (Waterway 1)
    • Marketing/PR: "Social Media Photography: Best Practices, Apps and Placement" presented by Sarah Page and Sheila Scarborough (Waterway 2)
    • Sales: "What Planners Really Want, Expect and Fear from CVBs" presented by Susan Fox (CMP), Plan Your Meetings (Waterway 6)
    • Services: "Sports Services: What Really Matters" presented by Mike Chandler (Waterway 7)
    • General Interest/Tourism: "Retail Tourism" presented by JoAnn Dealey, Shop Across Texas (Waterway 8)
  • 3:15 p.m. -- 3:35 p.m.: Refreshment Break
  • 3:30 p.m. -- 4:45 p.m.: Closing General Session: "From Gershwin to Gaga: Extraordinary is the New Norm!" presented by Theresa Behenna
  • 5:30 p.m. -- 6:30 p.m.: Committee Fair and Silent Auction
  • 7:00 p.m. -- 9:30 p.m.: TACVB Bowling! AJR Media Group will again be hosting our closing night event, "Battle on the Lanes!" There will be prizes, food, drinks, games and so much more!! The first hour will be a regular tournament with prizes for "Best Team Name," Best Bowling Dress," and of course high score! The second hour will be "Crazy Bowl" where the computer will tell you what crazy way you need to bowl! This is a can't miss event! Sign up today to play, just click here!


Texas Association of Convention and Visitor Bureaus
PO Box 1256
Denton, TX  76202
Phone: 940-999-1002
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