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2016 Annual Conference
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August 15-19, 2016

Mark your calendar and make plans to attend the 2016 Annual Conference in El Paso, Texas at  the El Paso Convention Center in beautiful downtown El Paso!!
Enjoy a week of fun and education with your travel industry peers.
Check back to see details and information on the Annual Conference, we will continue to make additions to this event.
Annual Conference is Sponsored By:









Click here to register for the Annual Conference!

Host Information

Doubletree Hotel El Paso Downtown/City Center
600 N El Paso St.
El Paso, TX 79901

(915) 532-8733

$129/night for single and double rooms
TACVB's group rate is available two days prior to and following the conference.
Group Rate Code: TXA

Day 1:: Tuesday, August 16

8:00 am-5:00 pm -- Registration Open (Mt. Franklin Lobby)

8:30-11:30 am -- Historical Case Study Tour --- Tour of the Mission Trail:: El Paso is home to 400 years of rich history and some of the oldest active missions in the country, dating back to the 17th century. The Ysleta and Socorro missions and the San Elizario Chapel are living witnesses to the faith of the Spanish and the Native American heritage. Forget velvet ropes keeping you from true interaction. You're more likely to hear the crackle of bridal rice underfoot, lingering from yesterday's wedding ceremony. The Case Study is limited to 45 people and is $30. Tickets can be purchased during conference registration.

9:00-11:30 am -- Board Meeting (West Star Bank Room)

1:00-4:00 pm -- Destination Marketing Principles presented by Mark Thompson and Marla Roe --- Destination Marketing Principles is designed especially for YOU. If you're a local or regional DMO staff member, hotel and attractions partner, elected official, board member, or volunteer and advocate, then this is the seminar for you and offers 3 hours of information that is beneficial to anyone involved in promoting a destination to visitors.(Rio Grande A)

4:00-5:00 pm -- New Member Orientation presented by Jessica Brown along with TACVB board members and staff --- Join us for a fun networking session and an overview of TACVB. You'll meet some new friends and colleagues, get to know the TACVB Board and Staff, and learn about how TACVB can benefit you. (Juarez CD)

6:00-9:00 pm -- Pachanga on the Plaza hosted by Visit El Paso --- El Paso doesn't have parties, El Paso has pachangas!!! Get ready for the most fun you'll have north of the border - tacos, margaritas, cumbias, corridas, luchadors, paletas y mas!!! (Arts Festival Plaza)

9:00-11:30 pm -- Texas Monthly Hospitality Suite (Discovery Room/Rooftop Terrace at the Doubletree Hotel)


Day 2:: Wednesday, August 17

8:00 am-5:00 pm -- Registration & Information Open (Mt. Franklin Lobby)

7:00-8:45 am -- Breakfast (Hall A)

8:00 -8:45 am -- TACVB Tutorials with Pamela: Join TACVB's Office Manager, Pamela Anderson for breakfast, coffee, and some quality time with TACVB's website. Pamela will teach you all the things you need to know to successfully navigate the TACVB website.  Ask her anything.  Fair game are questions like: how to log in; how to update your member profile; how to register for the TDM program, uploading your TDM earned credits and reading your TDM transcript; accessing the Resource Library; and registering for TACVB events. No appointment necessary!  Just come on by. (Hall A)

8:45-9:00 am -- Opening Remarks from Marla Roe and Bryan Crowe

9:00-10:15 am -- Opening General Session --- A Little Dose of Happy: Strategies for Creating Your Best Life, presented by Kendra Wright ---With all that is happening in the world today, we all need a little dose of happy! A key component of happiness is finding inner peace and feeling we're enough, which can be difficult in our digital society. But when we're happy internally, it's contagious! Join Kendra Wright of Saffire as she gets our convention off to a great start and inspires us with tips and ideas on living our best lives. (Hall A)

10:15-10:30 am -- Coffee/Refreshment Break (Mt. Franklin Lobby)

10:30 - 11:30 am -- Concurrent Education Sessions

  • Marketing --- The Future of Tourism and Technology for DMOs presented by Josh Meler, AVAI Mobile --- Technology is changing too fast and too often for most DMOs to completely grasp. In this session we'll cover a handful of must-know trends already impacting tourism, review the latest advancements in mobile and wearable tech, and highlight a few game-changing things your DMO can take advantage of TODAY to stay ahead in the shifting marketplace. (El Paso BCDE)
  • Tourism/General Interest --- A Strategic Planning Blueprint That Works! presented by Alysia Cook, Opportunity Strategies --- If your CVB has struggled with creating a successful Strategic Plan or Program of Work, or if you have had difficulties executing the one you have, this session is for you. In this session, Alysia uncovers the keys to an effective planning process through board and staff engagement, mission & vision development, and realistic implementation. Topics include setting meaningful goals, crafting objectives that you can measure, building board accountability, reporting progress, and tying everything back to benefit your organization.  This session will teach you how to build a blueprint for success to achieve your goals and create more value. (Juarez ABEF)
  • Sales/Sports/CEO/Leadership --- Guide to Texas Event Trust Fund Programs, presented by Gene Cervenka, Office of the Governor --- This session will cover areas of the Event Trust Fund Programs such as application process, deadlines, and documentation required to participate in the program. (Juarez CD)
  • Services --- Hand on Servicing 2.0, presented by Shane Sorenson, Visit Plano --- ​Sugar Shane's Super Sweet Servicing Session 2.0 will go more in depth about what you can do to provide outstanding service to your clients. Learn about new tools available such as digital room setup and design, e-check-ins, and other tools you can utilize for streamlining daily duties while also touching on some best practices for common servicing tasks. (El Paso AF)

11:45 am-1:15 pm -- General Session Luncheon --- THLA Updates & Short Term Rentals, presented by Scott Joslove, THLA --- Scott will talk about emerging trends in the lodging industry; convention center expansions and hesitant city councils, extended stay lodging issues, and short term rentals in Texas, what is happening at the city and state level and how it could affect the lodging and tourism industry. (Hall A)

1:30-2:30 pm -- Concurrent Education Sessions

  • CEO/Leadership --- DMAI – IT IS A NEW DAY-Meet the new DMAI!, presented by Alison Best, DMAI --- In this session Alison Best, DMAI's EVP of Membership, covers the association and outlines who DMAI is, the team, and the priorities in the coming year. This session will be a great overview of DMAI's products and ways that members can get more engaged. As TACVB members and representatives of the trade association that supports the work being done in Texas, this is a fantastic opportunity to learn how Texas DMOs can engage with the DMAI team and use their resources to be best in class locally. (Rio Grande B)
  • Marketing/PR --- Video Strategies for your Destination presented by Brian Matson, TwoSix Digital --- We are living in a video driven world! In this session learn the latest trends and best practices to help you leverage video content for your destination. Whether it's live streams, drones, DIY or all of the above this session will allow you to put video at the heart of your content strategy. (Rio Grande C)
  • Tourism/General Interest --- How TxDot Travel Can Help You!, presented by Joan Henderson, TxDOT Travel Division --- Joan Henderson, director of TxDOT’s Travel Information Division will talk about how “going local” caused a brand revolution at Texas Highways magazine that boosted engagement across the board. (Juarez CD)
  • Sales/Services --- Past, Present, and Future: What is TxMet? How can it help your DMO recruit meetings? presented by Tina Brohlin, Sarah Page & Nancy White, Strategic Fulfillment Group --- Learn about where we've been with the TxMet platform, the improvements that are currently being made to the data, and what our plans are for building a brand new platform for TxMet subscribers in the immediate future. (El Paso AF)
  • Sports --- CVB and Parks & Recreation Departments; Relationships that can define and set your destination apart! presented by John Frieble, Dominique Powell & JD Wood --- This session will dive into the conversation of how to develop and cultivate one of the most important partnerships in your community: CVB and the Parks & Recreation department. We want, through conversation and open dialogue, to remove the stigma of CVB versus Parks & Recreation and move toward CVB and Parks & Recreation departments working together; singing the same song, not only to clients, but to key stakeholders in the community. This session will jump into the ins-and-outs of this partnership as well as some of the harsh realities on both sides of the coin. (Juarez ABEF)
  • Services --- Enhancing Your Service presented by Mike Chandler, Altitude Event Consulting --- Session on how you can capitalize on strategic local partnerships to enhance your services and offerings, what type of people to include in an event's local organizing committee, and how to "put it all out there" with rights holders so they know what they need to do to qualify for more extensive offerings and a greater investment from the CVB. (El Paso BCDE)

2:30-2:45 pm -- Refreshment Break (Mt. Franklin Lobby)

2:45- 4:30 pm -- Shirtsleeve Sessions

4:30-5:00 pm -- Vendor Quick Pitches --- Get the information you need and get it FAST. In this lightning round session, you'll hear from 6 vendors for 5 minutes each.  You'll learn about their products and services, what's new, and maybe even a sneak peek into what new services they will offer in the coming months.  There will be 2 sets of Vendor Quick Pitches - 1 for marketing and digital vendors, and 1 for sales, meetings, and other service providers.

  • Marketing/Digital Quick Pitch Vendors:  Interfuse, AJR Media Group, Madden Media, Orange 142, ADARA, VisitWidget (Rio Grande B)
  • Sales/Meetings/Services Quick Pitch Vendors:  Dorado Brand Studio, Strategic Fulfillment Group, Opportunity Strategies, Texas Monthly, Certified Folder Display, Plan Your Meetings (Rio Grande C)

5:00-6:30 pm -- Vendor Cocktail Reception and Trade Show (Sponsored by Tiger Oak Media) --- Spend some quality time over an adult beverage getting to know our amazing vendors and learning about how their products and services can help your DMO.  We have a truly great lineup of vendors this year, so don't miss out! Silent Auction --- The Lone Star Silent Auction will be in full swing during the trade show!  So come check out all of our travel packages, services, and other fun items and bid, bid, BID!  Proceeds from the silent auction benefit TACVB's scholarship fund. (Hall B)

6:30-9 pm -- Dine Around --- It's your night off!  Take this opportunity to eat like a local and try one (or more!) of El Paso's delicious restaurants.  Of course there's amazing authentic Tex Mex cuisine, but El Paso also offers something for every appetite and palate.

9:00-11:30 pm -- Texas Monthly Hospitality Suite (Discovery Room/Rooftop Terrace at the Doubletree Hotel)

Day 3:: Thursday, August 18

7:00-8:45 am -- Breakfast (Hall A)

8:00 am-Noon -- Registration Open (Mt. Franklin Lobby)

8:00 -8:45 am -- TACVB Tutorials with Pamela: Join TACVB's Office Manager, Pamela Anderson for breakfast, coffee, and some quality time with TACVB's website. Pamela will teach you all the things you need to know to successfully navigate the TACVB website.  Ask her anything.  Fair game are questions like: how to log in; how to update your member profile; how to register for the TDM program, uploading your TDM earned credits and reading your TDM transcript; accessing the Resource Library; and registering for TACVB events. No appointment necessary!  Just come on by. (Hall A)

9:00-10:15 am -- General Session --- Go With Your Gut: Effective Decision-Making In An Over-Thinking World, presented by Shelley Row, Shelly Row Associates LLC --- Every decision-maker faces tough choices. Whether strategy, staffing, projects, programs, members or the board, your ability to make effective decisions determines your organization’s success and your professional achievement. Shelley’s interviews with 77 executives combined with her own executive and association experience shows that the most effective decision-making comes from the skilled balance of cognition and intuition. Today, neuroscience transforms intuition from woo-woo to practical. Learn to stop over-thinking, slow knee-jerk decisions so that rational thought returns, and increase innovation and creativity by enabling more aha moments. Plus, by applying these skills you’ll increase productivity and save time. (Hall A)

10:15-10:30 am -- Coffee/Refreshment Break (Mt. Franklin Lobby)

10:30-11:30 am -- Concurrent Education Sessions

  • CEO/Leadership --- Stop These Time-Wasting, Brain-Draining Mistakes, presented by Shelley Row, Shelley Row Associates LLC --- Time is money…but do you know how much money lost productivity is costing? Have you stopped to calculate the money that is wasted due to distraction, poor meeting management, missed opportunities, and piddling away limited brain power? Advances in neuroscience show that your brain has limited energy for focused attention. Learn to take advantage of your brain’s power. Stop squandering time and brain energy on distractions that compete for attention at every turn, poorly managed meetings that take too long, and on ineffective personal time allocation. (Rio Grande B)
  • Marketing/PR --- How to Leverage Organic and Paid Content Promotion Tools, presented by Brian Matson, TwoSix Digital --- Organic reach is dead.  In order to reach relevant audiences every content marketer needs to know how to use the various content promotion tools now available to them.  In this session learn some valuable, free strategies to reduce your wasted reach and explore the vast array of paid options now available to you. Whether you have $5 or $50,000 this session will help you choose the best strategies to promote your content to your most relevant audiences online. (Rio Grande C)
  • Sales --- The Power of Quantifying Event Room Demand: Getting Beyond the Contracted Room Block: presented by Alison Best, DMAI --- Are you just relying upon the contracted room blocks to communicate to your hotel community, to apply booking guidelines, and to qualify the rooms to space ratio of an event, especially as planners block less hotel rooms or in some case, not at all?  Quantifying overnight attendees, or the number of attendees who require a guest room has eluded the industry until now.  Whether it's a medical convention or a sporting event, apply the Event Room Demand Analysis (ERDA) and gain a better understanding of the number of hotel rooms an event really uses. (El Paso BCDE)
  • Tourism/General Interest --- Creating a Comprehensive Mobile Strategy, presented by Adam Weber, Bluebridge --- With 80% of the world having a smartphone by the year 2020, most organizations are not doing enough to connect with their audience through mobile. Don't lose out on reaching your visitors - be where they are by creating a solid mobile presence. Adam will give actionable advice and strategies for CVBs and DMOs to create a comprehensive mobile plan to engage visitor's throughout their lifecycle and across devices.(Juarez ABEF)
  • Sports --- Develop Event & Fill In Dates, presented by Mike Chandler, Altitude Event Consulting --- Mike will discuss the many opportunities available within your own backyard to develop events and help fill in need dates for hotels and facilities, as well as how to address the seemingly low hanging fruit and sports events that show up at your door. (Juarez CD)

11:45 am-2:15 pm -- General Session Luncheon --- Annual Business Meeting, Town Hall Discussing, Conference Bid Presentations & TDM Awards

2:30-3:45 pm -- Interactive Education Sessions

  • CEO/Leadership --- Motivate and Manage Using Your Information, presented by Shelley Row, Shelly Row Associates LLC -- Can you afford to lose productivity due to poor motivation? Do you have gifted staff who struggle to work effectively with others? Take advantage of recent discoveries in neuroscience to more effectively motivate and manage staff. You don’t have to guess at what will work, the research is in and motivation is not just about money. Learn the five factors that reward the brain and how to apply them in your organization to effectively motivate and manage. (Rio Grande B)
  • Marketing/PR/Sales/Sports --- The Power of the Chihuahua! (Offsite: Southwest University Park)
  • Tourism/General Interest --- What's New in the World of Visitor Centers? (Offsite: El Paso Visitor Center)
  • Services --- Servicing Events Both BIG & Small (Rio Grande C)

3:45-4:00 pm -- Refreshment Break

4:00-5:15 pm -- Closing General Session --- Laugh More. Stress Less: Take a Laugh More. Stress Less. Vacation! presented by Lyndy Phillips --- Laugh, learn and reduce stress with this upbeat presentation. Successful organizations know that happier, healthier, and less stressed people are more productive. Get a vacation without leaving your seat. Lyndy entertains with 100% clean humor, funny presentation, comedy magic and audience involvement that will entertain and challenge you with a message on the importance of reducing stress. (Hall A)

7:00-9:30 pm -- Wyler Aerial Tramway Evening Reception & Dinner, Sponsored by AJR Media Group and Texas State Parks --- Join us at the Wyler Aerial Tramway, nestled deep in the beautiful Franklin Mountains, for a closing reception like no other.  Where else but El Paso can you dine 4,692 feet above sea level?  Our activities will include a food truck festival dinner featuring 3 of El Paso’s most popular food trucks, a tram ride to the top of Ranger Peak, and a rousing pub-style trivia game with fabulous prizes for the winning team!

Day 4:: Friday, August 19

8:30 am-11:30 pm -- Historical Case Study Tour --- The Magoffin Home State Historic Site/El Paso Digital Wall/Transportation Museum:Explore the settlement of the region and transportation responsible for modern day El Paso. A striking adobe structure, Magoffin Home State Historic Site explores the stories of a multicultural family who actively participated in US expansion and settlement, military service, trade on the Santa Fe-Chihuahua Trail, Civil War turmoil and US/Mexico relations. The only one of its kind in the United States, The Digital Wall, or DIGIE, is a vast collections of images and videos exploring El Paso's past and present. It examines its people and its many cultures on giant 3-D touch sensitive TV screens at the Museum of History. The collection of images that powers DIGIE can also be browsed online and you can upload your own collection of images telling your own life story or your family history for all to share. The downtown Visitors Center is home to the Railroad and Transportation Museum and Locomotive No. 1, a 4-4-0 type steam locomotive, built in 1857 by Breese, Kneeland, and is the only locomotive built by that firm still in existence. The Case Study is limited to 45 people and is $30. Tickets can be purchased during conference registration.

Click here to register for the Annual Conference!

(TACVB can invoice your organization if needed. Please call 512-550-3464 for this option.)

Refund cancellation policy: 100% refund if you cancel before July 5; 50% refund if you cancel between July 6 and August 2; and 0% refund if you cancel August 3 or later.

Texas Association of Convention and Visitor Bureaus
PO Box 1256
Denton, TX  76202
Phone: 940-999-1002
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