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Destination Marketing Principles Seminar-Allen
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Destination Marketing Principles Seminar-Allen

Make your plans today to join CVB and Chamber peers, Elected Officials, and Local Policy Makers form across the state at this One-Day Seminar. Regardless of your role in destination marketing, tourism, economic development, CVB operations or local leadership this impactful seminar will make you a better prepared and informed professional.

Where: Hilton Garden Inn Dallas Allen
705 Central Expressway S
Allen, Texas  75013
United States

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Destination Marketing Principles Seminar


Wednesday, OCTOBER 25

3:30 -- 6:30 PM

The Allen Historic Water Station is a Texas State Archaeological Landmark and is listed on the National Register of Historic Places. We will tour the interpretive trail through Allen's historic Houston and Texas Central Railway Water Station located within Allen Station Park that showcases the preservation of the existing historic features, including the last known remaining Stone Dam from the Steam engine era built in 1873, water tower foundations, interpretative trail, signage and overlooks. The tour also includes a tour of the Allen Train Depot and Allen Heritage Village. This tour is offered for an additional $30.

6:30 -- 9:00 PM

Join us for a welcome reception at Nine Band Brewery that will include food, drinks, brewery tours and live music.


Thursday, OCTOBER 26



9:00am -- Noon

TACVB Destination Marketing Principles

Noon -- 1:00 PM

Lunch (Included in registration fee)

Afternoon Sessions

1:00 PM -- 2:30 PM

Session 1

Marketing: Party of One" (Cambria Jones, Allen CVB)

Having a small CVB staff often means that you wear many hats, especially when it comes to marketing and communications. We’ll discuss tips, tricks and best practices for making the most of your small marketing team (even if it’s a team of one). From balancing social media to digital marketing to communications and more, we’ll talk about lessons learned and the latest tools to help you optimize your time.                                                                   

2:45 PM -- 4:00 PM

Session 2

A Tale of Two Campaigns: Leisure and Locals" (Gary Sanchez, VisitDallas) 

LEISURE CAMPAIGN: All Sides of Dallas
Based off of qualitative and quantitative research, the marketing team developed a new campaign to encourage visitation to Dallas.  The Big Things Happen Here campaign was very successful in giving the city a brand and tag line.  The new campaign, All Sides of Dallas, better defines Dallas and surrounding areas as a tourist destination and moves from a generic approach to a specific approach.  What did we hear from our focus groups and how did we build this campaign?  You'll learn all about it and more.  

LOCALS CAMPAIGN: #DallasBigMoments
VisitDallas has launched a campaign designed to inspire locals from all over North Texas to rediscover Dallas. In the age of "take a picture or it didn't happen," VisitDallas has gone all in with #DallasBigMoments, inspiring locals to become tourists in their own city. The campaign will stretch all summer long, from May 8 - September 30, which will include inspirational and engaging content, plus a mix of feature stories from a select group of local influencers that will help amplify the message. 


Hotel Information

Hilton Garden Inn Dallas Allen
705 Central Expressway S.
Allen, TX  75013
Rate: $99 

Texas Association of Convention and Visitor Bureaus
PO Box 8665
Round Rock, TX  78683
Phone: 512-550-3464
Copyright © 2013 by TACVB - All rights reserved.

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