Core Values
TACVB’s Core Values were established to serve as a daily guide for our leadership and our culture, and to help guide our members and partners in their relationships to one another, and other stakeholders in the travel and tourism industry.
These values include:
Innovative
We embrace a growth mindset and are committed to providing the most relevant and impactful tourism education in Texas
Transparent
We hold ourselves accountable to our members and provide complete visibility into the successes, and sometimes failures, of the association.
Professional
We – our organization, members, and leadership – will always act with empathy, professionalism, and integrity.
Inclusive
We recognize our individual differences make us stronger; all are welcome at TACVB.
Resilient
We will continue to endure by remaining focused on providing high-quality education and evolving to meet the changing needs of our membership.