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2018 Annual Conference
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Annual Conference 2018

August 14-16, 2018


All conference activities and accommodations are under one roof!


Marriott Sugar Land Town Square
16090 City Walk
Sugar Land, TX  77479

Group Room Rate: $135 (single or double)

To reserve your room, just click here.
(Cutoff date for reservations is July 29, 2018)


Conference Schedule

Tuesday, August 14

8:00 AM - 5:00 pm:: Registration & Information open (bALLROOM lobby)
8:30 - 11:30 aM:: Historical Case Study Tour
9:00 - Noon:: Committee Meetings
1:00 - 4:00 PM:: Exhibitor Move In & Silent Auction Drop Off & Set Up (cANE 1)
1:00 - 4:00 PM:: Destination Marketing Principles (mAGNOLIA 1-3)

Destination Marketing Principles is designed especially for YOU.  If you're a local or regional DMO staff member, hotel and attractions partner, elected official, board member, or volunteer and advocate, then this is the seminar for you.  The seminar offers 3 hours of information that is beneficial to anyone involved in promoting a destination to visitors.

1:15 - 3:45 PM:: Board of Directors Meeting (mAHOGANY)
5:00 - 5:45 PM:: New Member Orientation (BlueBonnet)

Join us for a fun networking session and an overview of TACVB. You'll meet some new friends and colleagues, get to know the TACVB Board and Staff, and learn about how TACVB can benefit you.

6:00 - 9:00 PM:: Welcome Reception (Sugar Land Heritage Museum and Visitor Center / Fort Bend Children's Discovery Center)

Wednesday, August 15

7:00 - 8:00 AM:: Breakfast & Silent Auction Drop Off & Set-Up
8:00 - 5:00 AM:: Registration & Information Open (bALLROOM lOBBY)
8:00 - 9:10 AM:: General Session & Opening Remarks (Sugar Land Ballroom)

Disrupt, Defy, Differentiate: 3 Keys of Great Retail Disruption that can work for you too! presented by Gary Magenta

9:10 - 9:25 AM:: Coffee & Refreshment Break
9:25 - 10:20 AM:: Concurrent Education Sessions
10:20 - 10:30 AM:: Quick Break
10:30 - 11:30 AM:: Concurrent Education Sessions
11:30 AM - 1:30 PM:: Lunch Break in Sugar Land Town Square
1:30 - 2:30 PM:: General Session (Sugar Land Ballroom)

How Content and Social Media Work Together in the Tourism Industry presented by Tom Martin (Converse Digital)

2:30 - 3:00 PM:: Annual Conference 2019 Presentation & Refreshment Break
3:00 - 4:30 PM:: Shirtsleeve Sessions

CEO (Cane 2-3)

Marketing & PR (Magnolia 1-3)

The One Man Show (Mahogany)

Sports (Monarch)

Social Media (Palm)

Sales (Azalea)

Servicing (Pecan)

4:30 - 6:30 pm:: Meet the Vendors Reception (Sugar Land Ballroom)

Spend some quality time over an adult beverage getting to know our amazing vendors and learning about how their products and services can help your DMO. We have a truly great lineup of vendors this year, so don't miss out! Plus, the Lone Star Silent Auction will be in full swing during the trade show! So come check out all of our travel packages, services, and other fun items and bid, bid, BID! Proceeds from the silent auction benefit TACVB's scholarship fund.

6:30 - 9:00 PM:: Dine Around

It's your night off! Take this opportunity to eat like a local and try one (or more!) of Sugar Land's delicious restaurants.

Thursday, August 16

7:00 - 8:00 AM:: Breakfast
8:00 - Noon:: Registration & Information Open (bALLROOM lOBBY)
8:00 - 9:10 AM:: General Session & Opening Remarks (Sugar Land Ballroom)

Destination Leadership presented by Bill Geist (DMO Proz)

There was a time when Destination Marketing focused on merely playing the cars with which you were dealt. Today, Destination Marketing is evolving into so much more, with DMOs taking on the role of advocate and choreographer of experience. Author of the new book, "Destination Leadership," Bill Geist will share the innovation, in both thought and practice, that is powering today's most successful DMOs.

9:15 - 10:45 AM:: Vendor Expo & Refreshment Break
10:45 - 11:45 AM:: Concurrent Education Sessions
11:45 AM - 1:15 PM:: Awards Gala Luncheon (Sugar Land Ballroom) presented by:

1:15 - 2:15 PM:: Concurrent Education Sessions
2:15 - 2:30 PM:: Refreshment Break
2:30 - 3:30 PM:: Concurrent Education Sessions
3:30 - 3:45 PM:: Break
3:45 - 5:00 PM:: Annual Business Meeting & Conference Bid Presentations (Sugar Land Ballroom)
6:30 - 9:30 PM:: Closing Night Event sponsored by:




Friday, August 17

8:30 - 11:30 AM:: Historical Case Study Tour 

Texas Association of Convention and Visitor Bureaus
PO Box 8665
Round Rock, TX  78683
Phone: 512-550-3464
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