Senior Communications & Media Specialist - Visit McKinney
Are you a strategic, data-driven marketer with a passion for storytelling and innovation? Do you thrive in a dynamic environment where creativity meets impact? If so, apply to be McKinney, Texas’s next Sr. Communications & Media Specialist with Visit McKinney!
We’re looking for a campaign strategist and media expert who is:
-Skilled at using data to drive marketing and communications decisions
-Experienced in managing agency partnerships and brand strategy
-Ready to lead the development of a compelling marketing plan backed by a growing promotions budget
-Creative in promoting destinations across digital and traditional channels
-Eager to elevate McKinney’s story during a time of explosive tourism growth.
About the Community
McKinney is a vibrant and fast-growing destination that blends small-town charm with big-city potential. Located just 30 miles north of Dallas and home to over 228,000 residents, it offers visitors a walkable historic downtown filled with boutique shops, farm-to-table dining, local art, and live music.
As one of the most distinctive communities in North Texas, McKinney is quickly emerging as a tourism leader. Major developments on the horizon include a 20,000-seat amphitheater, a commercial airport, and Cannon Beach Surf Park & Resort. The city also hosts top-tier events like the CJ CUP Byron Nelson, NCAA DII Football Championship, and International Girls Cup.
With its unique blend of culture, events, and experiences, McKinney continues to attract visitors from across the region and beyond.
The Ideal Candidate
We're on the hunt for a creative thinker with strong marketing instincts and a genuine love for places that tell a story. The right person knows how to connect strategy with storytelling—someone who can turn numbers into insights and insights into action. They know how to build a destination brand with personality, and they’re not afraid to think big to help McKinney stand out.
This role is made for someone who lives and breathes travel and tourism, keeps up with what’s next, and brings fresh ideas to the table. They work well with others, juggle the big picture with daily details, and aren’t new to leading media campaigns, managing websites, or working with agencies and influencers. If you’re someone who builds smart, creative campaigns and wants to be part of a growing destination that’s just hitting its stride, we’d love to meet you.
Salary & Benefits
Compensation: $65,906.47-$95,566.62 DOE/DOQ
Health Benefits: Medical/Rx, Dental, Vision coverage for employees
Paid Leave: 80 hours of vacation annually, 135 hours of sick leave, 80 hours of paid parental leave, 10 paid holidays, 1 personal day, and compensatory time
Retirement: Texas Municipal Retirement System (TMRS) with a 7% mandatory employee contribution and 2:1 employer match. Five-year vesting. Retirement eligibility at 20 years of service or age 60 with 5 years of service
Additional Perks: $50 monthly phone/data allowance and access to the City’s Apex Wellness Center
Link to apply: https://www.governmentjobs.com/careers/cityofmckinney/jobs/4965282/communications-media-specialist-senior