2025 TACVB Annual Conference


Wednesday, September 3, 2025
at
8:00 AM (CDT)
to Friday, September 5, 2025 at 12:00 PM (CDT)
Category: Conferences

2025 TACVB Annual Conference

Welcome to the Unexpected City! Where authentic western heritage and a thriving cultural scene seamlessly blend Texas history with state of the art facilities and modern attractions. We can't wait to welcome y'all to Fort Worth!


September 3 - 5, 2025 

Omni Fort Worth

1300 Houston Street
Fort Worth, TX


REGISTER TODAY


TACVB prides itself on providing the strongest educational content for Destination Organizations in Texas. 
Featuring presentations by tourism's best thought leaders, break-out educational sessions, shirt sleeves discussions along with endless opportunity to connect and collaborate with your DMO industry colleagues.

  • Connect and learn from the strongest tourism leaders in Texas and the US
  • Relevant and impactful educational training, regardless of your budget size
  • Peer-to-peer exchanges among destination organizations and industry providers

PLEASE READ THE FOLLOWING CAREFULLY BEFORE YOU REGISTER:
  • The destination tour and optional electives need to be added to your registration when you register for the conference and cannot be added later.
  • The Women's Conference is a stand-alone event. However, it can be added to your Annual Conference registration when you register for a discount.
  • The hotel reservation link will be emailed to you after you register for the conference.


CANCELLATION DATE - FRIDAY, AUGUST 1st 2025:
Our cancellation policy is as follows: Before the cancellation date, you can cancel for a full refund minus a $80 administrative fee and your service fee. After the cancellation date, we cannot accommodate cancellations or registration transfers.

Credits Price
Member Registration
Registration Ends 9/3/25 at 11:59 PM CDT
$795.00
Credits Price
Women's Conference Add-On
*Members save $100 when you add on the Women's Conference to your Annual Conference Registration.
$195.00
Destination Tour of Fort Worth
Join us for a Cowtown Cycle Party! Wednesday, September 3rd 9:00am - 11:30am
$60.00
Credits Price
Non-Member Registration
$995.00

Annual Conference Schedule

The TACVB team is hard at work finalizing the 2025 Annual Conference schedule. This schedule is preliminary and subject to change. Check back often for additional details & updates! 

The Texas Tourism Women's Conference will run September 2 - 3, 2025 just prior to Annual.

Texas Tourism Women's Conference

8:00 am - 11:00 am: Day 2 Sessions

Optional Pre-Conference Electives

9:00 am - 11:30 am: Destination Tour of Fort Worth *$60

9:00 am - NOON: Destination Marketing Principles Class *$60

First-Time Attendee Luncheon sponsored by Yodel

11:30 am - 12:45 pm: Special networking luncheon for first-time attendees only. 


Annual Conference Begins

1:00 pm - 2:45 pm: Welcome & Opening Keynote featuring Mitch Mitchem, CEO, HIVE

3:00 pm - 4:30 pm: Texas Tourism Awards Show featuring the announcement of our 2025 Texas Trailblazer, Marion Szurek Leadership Award & Hall of Fame Winners as well as our FIRST graduating class of DMS candidates, Destination Excellence Winners & DMO of the Year!

6:00 pm - 9:00pm: Opening Reception presented by Visit Fort Worth at Tannahills Tavern & Music Hall

8:00 am - 9:00 am: Breakfast

9:00 am - 10:00 am: Day 2 General Session Keynote

10:15 am - 11:00 am: Breakout Sessions

11:30 am - 12:15 pm: Breakout Sessions

12:30 pm - 2:30 pm: Lunch, General Session Keynote & Annual Business Meeting

2:45 pm - 3:30 pm: Breakout Sessions

4:00 pm - 4:45 pm: Breakout Sessions

TIME TBD: Evening Happy Hour presented by Texas Monthly

8:00 am - 9:00 am Breakfast

9:00 am - 9:45 am: Day 3 Keynote Session

10:00 am - Noon: **New this year "Loud Table" deep dive group discussions and shirtsleeves



Our room block is down to the remaining 25% of the block and is anticipated to sell out! Register today to make sure you're at the center of all the fun. All conference activities take place at the host hotel: 

Omni Fort Worth Hotel
| Texas Ballroom

1300 Houston Street 
Fort Worth, TX 76102
(817) 535-6664

ROOM RATES: A discounted group room rate of $199 has been reserved for our group and is available through the cutoff date of Tuesday, August 12th at 5:00pm Central Time. The booking link will be sent to you in your registration confirmation.

PARKING: Valet is the only parking option onsite at the hotel and is currently $48 per night. Self parking is available nearby in city lots. We recommend the Houston Street Garage at $22/day.


Additional parking details, locations and pricing can be found here.


We have so many fun events planned for Annual this year!
Please take a moment to browse details of the following Special Events: 

Wednesday, September 3rd - 11:30 am - 12:45 pm: Start your conference experience with meaningful connections and valuable insights!

First-Time Attendees will be treated to a special lunch (sponsored by Yodel) designed to help them meet fellow newcomers, be introduced to TACVB board and staff, and learn how to make the most of their time in Fort Worth. They'll gain helpful tips on navigating the conference, hear brief remarks from our team, and enjoy a relaxed setting perfect for sparking new professional relationships.

Whether you’re new to the tourism industry or simply new to TACVB, this luncheon is your opportunity to connect, ask questions, and feel more at home in our vibrant community.

Wednesday, September 3rd at 8:50am in the Omni Lobby: Get ready to explore Fort Worth like never before—on a pedal-powered adventure with Cowtown Cycle Party!

Here’s what to expect:

  • 🚲 Up to four 16-person party bikes with our very own local guides. 
  • 📸 Fun photo ops as we cruise through Downtown Fort Worth and Sundance Square
  • 🤠 Learn local trivia, discover hidden gems, and enjoy stops at your favorite local landmarks

No athletic skills needed—just a spirit of fun! 

This tour meets the requirement for DMS candidates and seats are limited! Cost is $60 and you can add the tour to your registration at checkout, or email Lindsay if you would like to add this event to your current registration.

The Details: Busses will begin pickup outside of the Omni at 9am. Tour starts promptly at 9:30am and will go until about 11:30am. Drinks and water will be provided. Optional items for guests to bring: sunglasses, sunscreen, hats, clothing for warm weather. Busses will return guests to the Omni after the tour. The tour starting point is very close to the hotel so it will be a short bus ride.

Wednesday, September 3rd (time tbd): Calling All Young Professionals! Are you a rising leader in Texas tourism? Whether you're early in your career or new to the industry, we invite you to join us for the TACVB Young Professionals Reception—a relaxed, high-energy gathering designed to help you connect with fellow emerging professionals who are passionate about destination marketing and visitor engagement.

Our Group from 2024!

This event is generously sponsored by Tempest, Visit South Padre Island & Destination Bryan


This reception offers more than just refreshments and conversation. It’s an opportunity to expand your network, swap ideas, and gain insight into the future of the industry—all in an environment that’s supportive, inclusive, and geared toward your professional growth.

Come meet others who share your ambition and enthusiasm, and start building relationships that could shape the next steps in your destination management career.

Be sure you've opted-in to Young Professionals updates by selecting

 "yes" in the YP section of your tacvb account profile.

Wednesday, September 3rd | 6:00pm - 9:00pm Tannahills Tavern & Music Hall


Experience the modern west at it's best as we kick off the TACVB Annual Conference with an unforgettable evening at Tannahill’s Tavern & Music Hall — a one-of-a-kind venue nestled in the heart of the historic Fort Worth Stockyards!

Join us for a night of great music, local flavor, and high-energy networking. You’ll enjoy delicious food and drinks, live entertainment, and the chance to mix and mingle with fellow tourism pros from across the Lone Star State.

Whether you're reconnecting with longtime colleagues or making new ones, this is the place to be as we get the conference rolling.

Boots encouraged. Good vibes required. Your conference badge is your ticket in—just bring yourself and your best Texas smile!

SPECIAL FEATURE: Leather Branding Activation
Add a personal touch to your favorite leather good! Stop by our custom branding station where you can have your boots, belt, wallet, or other leather item hand-branded on-site. It's a one-of-a-kind souvenir you’ll actually want to take home!

👉 Don’t forget to bring your leather!

DETAILS: Busses will be circling between the Omni and the Stockyards from 5:30pm - 9:00pm, with the last bus returning guests at 9pm. If you would like to stay and explore the Stockyards longer following the reception, Uber is available in the area for pickup.

SPECIAL THANK YOU TO OUR GENEROUS RECEPTION SPONSOR

Tannahills Tavern & Music Hall - 122 East Exchange, Suite 200 - Fort Worth, TX
Thursday, September 4th (time TBD): The TACVB team is hard at work finalizing the details for this special event sponsored by Texas Monthly. Be sure to read through your weekly member emails and check back here often for updates!
Friday, September 5th: Show Your Hometown Pride!

New this year, we’re excited to introduce Destination Spirit Day—a celebration of the incredible communities that make up the TACVB family! On this special day, we invite all attendees to rep your destination by wearing your hometown-branded gear—shirts, polos, team colors, or anything that proudly shows where you’re from. It’s a fun and visual way to spotlight the diversity of our Texas destinations while celebrating the shared passion that unites us all. Let’s fill the conference with local pride and statewide spirit!
Bring a bottle, win a bounty! 🍷

Get ready to sip, swirl & share - the TACVB Past Chairs are proud to announce the return of the Great Wall of Wine raffle to this year's Annual Conference! We're collecting bottles from all over Texas and one lucky attendee will take home the entire collection. 
 
How it works:
1. Bring a bottle to contribute
2. Buy a ticket for $20
3. One winner takes the whole stash!
Don't miss your chance to win big - pack a bottle and join the fun!



This event (and all TACVB events) would not be possible without the generous support of our partners! Please take a moment to browse our service providers and supporting destinations.

PRESENTING

ANNUAL

           

   

GOLD & SILVER

     


             

BRONZE


             

BIG DMO

             

                

                 

    

MEALS & SPECIAL EVENTS

                      

SUPPORTING DMOs

Thank you to our Presenting Sponsor:



SPONSORSHIP OPPORTUNITIES ARE AVAILABLE NOW