Spring Regional Workshop - Gonzales
Make plans to join us in Gonzales for the upcoming Spring Regional Workshop! Network over lunch with local industry peers, meet & greet with association board & staff and engage in open discussion about TACVB member education, events & programs..
We can't wait to connect with you!
Workshop Agenda
Noon - 12:45 pm Lunch & Networking
12:45 pm - 1:00 pm Introductions and Welcome
1:00 pm - 2:00 pm Guest Speaker: Teri Moten, MBA, CAIO
2:00 pm - 2:10 pm Break
2:10 pm - 3:00 pm Kathleen Davis, President & CEO TACVB: Organization Initiatives, Education, Events & Updates
3:00 pm - 4:00 pm Shirtsleeve Session: “What keeps you at night? " Open dialogue for questions and anything we missed.
Featuring Guest Speaker: Teri Moten, MBA, CAIO
Director of Sales & Marketing, Spherion
What CVB Pros Are Missing About AI in Marketing
(And How to Fix It Fast)
AI is changing the way we market destinations—but most CVBs are only scratching the surface. In this engaging, hands-on session, Teri R. Moten, MBA, CAIO, will introduce the concept of using AI as a Thought Partner—not just for everyday content, but for long-term marketing strategy, creative brainstorming, campaign planning, and trend insight.
You’ll see real-world examples of how tools like ChatGPT and Perplexity can help CVB professionals generate powerful ideas, repurpose content, tap into traveler mindsets, and make their small teams feel a whole lot bigger. Whether you’re building a campaign or planning for the next season of tourism, AI can help you work smarter—not harder. No tech expertise required—just a little curiosity and a willingness to explore what’s possible.
This workshop is provided at no cost to you thanks to our partners at Tour Gonzales. However, spots are limited! Registration closes Thursday, April 17th!