Posted: December 14, 2022

Marketing Specialist

Town of Addison

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• Category:
• Marketing

• Education:
• Bachelor's

• Experience:
• 3-5 years

• Position Type:
• Full-Time

• Salary:
• $53,153.21 - $66,441.44

Summary


Under the direction of the Director of Special Events, solicits, secures, and manages cash and in-kind event sponsorships that ensure the achievement of established objectives. Develops content, updates, and monitors special event social media accounts. Designs event signage, graphics, and other visual marketing collateral for events.

Essential Functions

Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This list is ILLUSTRATIVE ONLY and is not a comprehensive listing of all functions and duties performed by incumbents of this class. Employees are required to be in attendance and prepared to begin work at their assigned work location on the specified days and hours. Factors such as regular attendance at the job are not routinely listed in job descriptions but are an essential function. Essential duties and responsibilities may include, but are not limited to, the following:
Research, prospect and establish sales leads through industry networking, community and business functions, cold calls, incoming inquiries, and other methods.
Cultivate leads and solicits major sponsorship partners for events produced by the Special Events Department.
Maintain existing corporate sponsorship accounts for Addison Special Events.
Develop and deliver custom proposals and sales presentations that creatively and distinctly differentiate and communicate unique assets to targeted prospects.
Draft and execute sponsorship agreements, oversee invoicing and payments, and maintain organized records of all documents related to sponsor prospecting and involvement.
Reach assigned sales goals for in-kind and cash sponsorships.
Assist in the development of event marketing plans to support the goals and objectives of soliciting and securing event sponsorships.
Submit monthly and annual progress reports on cash and in-kind sponsorships contracted, sales calls conducted and leads.
Maintain close contact with contracted sponsors prior to, during, and following all festivals and events, including on-site sponsor management, the timely delivery of all sponsor credentials and assets, and creation and delivery of post-event recaps to each sponsor.
Coordinate with staff to ensure all aspects of sponsorship agreements are fulfilled fully and accurately.
Develop an annual content calendar for special event social media accounts featuring content, images, and videos specific to each audience.
Post social media content monitors accounts, and responds to inquiries according to Addison guidelines.
Track social media analytics monthly and monitor trends.
Designs, edits, or resizes graphics, marketing collateral, signage, and presentations.
May be asked to perform additional job duties that are directly, indirectly, or completely unrelated to normal job functions in the course of presenting certain Town special events.
Performs related duties as required or assigned.

Minimum Qualifications


Education, Training, and Experience Guidelines
A bachelor’s degree in Marketing, Communications, Tourism, Business, or a related field is required, along with a minimum of three years of experience in sponsorship and/or advertising sales and one year of experience in marketing or public relations, preferably in a municipal or non-profit organization. An equivalent combination of education and experience may be considered. Safe driving record. Clear criminal background check and pre-employment drug screen.
Knowledge of:
Methods and procedures used in the solicitation of corporate sponsorships for large-scale events.
Applicable local, State, and Federal laws, codes, regulations, and ordinances.
TABC regulations for alcohol sales, sampling, and sponsorships.
Marketing and sales principles, methods, and procedures.
Proficiency in Microsoft Office, design, and photo editing software.
Skill in:
Working on multiple tasks simultaneously while meeting deadlines.
Developing and executing creative and innovative social media marketing campaigns.
Designing and editing social media content, videos, and images.
Customer service, conflict resolution and negotiations.
Clear communication and attention to detail.
Establishing and maintaining effective working relationships.
Excellent writing, speaking and presentation design and delivery skills.
LICENSE AND CERTIFICATION REQUIREMENTS
Valid Texas Driver’s License is required.

Supplemental Information


ATTENDANCE REQUIREMENTS
This is an exempt position; incumbent will be expected to work whatever hours are necessary to complete responsibilities.
PHYSICAL DEMANDS AND WORKING ENVIRONMENT
Work is performed in a standard office environment. Work is generally performed indoors in an air-conditioned facility but may also include limited exposure to outside weather conditions.
This job description is not an employment agreement, contract agreement, or contract. Management has exclusive right to alter this job description at any time without notice.
The Town of Addison is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, religion, age, or disability in employment or the provision of services.