Posted: December 21, 2022
Chief Tourism Officer
Park Board of Trustees of the City of Galveston
Location: Galveston, Texas
- Leadership & Management
- Competitive, Negotiable Salary
Chief Tourism Officer / Marketing and Sales Executive
Park Board of Trustees and Visit Galveston in Galveston, TX is looking to hire a full-time Chief Tourism Officer / Marketing and Sales Executive to work with directors and staff to ensure the successful implementation of marketing, sales, communication, and destination experience strategies. Do you have a background in the hospitality industry? Would you like to play a part in making Galveston a better place to live, work, and visit? Do you want to join an organization that values and supports its team members? If so, please read on!
This position earns a competitive, negotiable salary. We provide fantastic benefits, including strong health, dental, and vision plans, plus hospitalization, life/AD&D insurance, short- and long-term disability policies fully paid for by the employer, and a 401(k) plan with a 5% employer match on a 3% employee contribution. If this sounds like the right opportunity for you, apply today!
ABOUT PARK BOARD OF TRUSTEES AND VISIT GALVESTON
In 1963, the citizens of Galveston voted to create a specialized unit of government called the Park Board of Trustees of the City of Galveston. The organization is responsible for overseeing Galveston's tourism efforts, Galveston Island Beach Patrol (GIPB) and Coastal Zone Management (CZM). The Park Board is funded primarily through Hotel Occupancy Tax (HOT) and beach user fees for the six parks that they manage. Tourism pays for tourism as no sales or property tax is collected by the Park Board. The nine-member board is comprised of volunteer residents with diverse business backgrounds. Each is required to serve at least two years and must also serve on one of the Park Board's advisory committees.
We are on a mission to promote and support tourism on Galveston Island in order to foster an environment that establishes a great place to live, work, and visit. Our vision is to create a tourist destination that promises an exciting variety of experiences and a high quality of life for residents.
The island offers natural resources, attractions, events, and heritage that we wish to share with the residents and visitors alike. Our employees are dedicated to inviting all to come and experience the island that we care so much about.
A DAY IN THE LIFE OF A CHIEF TOURISM OFFICER / MARKETING AND SALES EXECUTIVE
As a Chief Tourism Officer / Marketing and Sales Executive, you oversee the strategic planning for and day-to-day operations of our destination marketing organization and report directly to our CEO. The importance of your contributions cannot be understated: you are entrusted with implementing the policies, core values, and mission of Visit Galveston by ensuring sound financial practices, managing our strategic plan, and facilitating a healthy and productive work environment. Organized and detail-oriented, you prepare relevant agendas, budgets, and reports to keep our efforts on track.
You provide guidance to department directors and staff, including marketing, communications, sales, public relations, and destination services. As an engaged leader, you work closely with department leaders and staff to ensure they achieve their goals. Accessible and supportive, you assist with the development of marketing strategies and oversee the incentive program for our sales team. Driven to help others succeed, you happily provide coaching and professional development opportunities for leaders and staff members alike.
Outside of the office, you proudly represent our organization at tradeshows, committee meetings, and statewide conventions. Outgoing and personable, you establish positive working relationships with stakeholders and local professionals in the hospitality industry. You proactively maintain membership in pertinent trade organizations and act as a community advocate to promote tourism and hospitality in the area. You feel proud that staff members look up to you as a mentor, and you're pleased that your efforts help Galveston thrive!
QUALIFICATIONS FOR A CHIEF TOURISM OFFICER / MARKETING AND SALES EXECUTIVE
8+ years of sales or marketing experience in the hospitality industry
5+ years of sales or marketing experience at a management level
Strong communications and public relations skills
Experience developing destination experiences for visitors and residents
Professional certification in the tourism or hospitality field such as Certified Meeting Professional (CMP), Certified Destination Management Professional (CDME), or Certified Tourism Executive (CTE)
Experience working with government, community, and industry leaders
Ability to create budgets and marketing plans
Experience with planning successful internet and social media marketing campaigns
Proficiency with standard office equipment, including fax machines and laptops
Valid Class C driver's license
Willingness to receive training to become a Certified Tourism Ambassador
A bachelor's degree in marketing, business management, or a related field is preferred. Experience with economic business development would be an asset. Can you communicate easily with others, both verbally and in writing? Are you politically savvy with the ability to work alongside other leaders to achieve a common goal? Do you have an analytical mindset and strong problem-solving skills? If yes, you might just be perfect for this position!
WORK SCHEDULE FOR A CHIEF TOURISM OFFICER / MARKETING AND SALES EXECUTIVE
This position typically works Monday - Friday, 8:30 AM - 5:00 PM. Occasional early morning, evening, weekend, and holiday hours may be required depending on operational needs and deadlines. This job requires some travel both within and outside of the Galveston area.
ARE YOU READY TO JOIN OUR TEAM?
If you feel that you would be right for this job promoting the tourism and hospitality industry in Galveston, please fill out our initial 3-minute, mobile-friendly application. We look forward to meeting you!