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Catalyst Award
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Catalyst Award


Must be a TACVB member in good standing. 


The TACVB Catalyst Award will be presented to an individual that exhibits characteristics of service, innovation, involvement, commitment, and leadership.  This recipient has demonstrated outstanding or “breakout” achievements and contributions in a relatively short period of time.  Through their strong commitment to the industry, TACVB relies on this person to help shape the future of the organization. 


  • SERVICE – The awardee exemplifies a true professional, and has demonstrated outstanding or exemplary service to their organization, TACVB, and the tourism industry.  Their service is measured by their commitment, time, talents, actions, dedication, and dependability.
  • INNOVATION – The awardee brings their most imaginative ideas to the projects and programs they are involved in.  This person solves problems, creates new opportunities, and makes a lasting impact.
  • INVOLVEMENT – The awardee contributes to TACVB’s mission and goals by participating in task forces, committees, Board of Directors, or in other volunteer roles.
  • COMMITMENT – The awardee demonstrates a pattern of reliability and responsibility in their organization, and has made meaningful contributions to TACVB and the tourism industry.
  • LEADERSHIP – The awardee is a leader among their peers.  They lead by example and consistently lend their time and talents where needed.  This person demonstrates outstanding promise for continuing service and leadership.


Previous Winners

2017 Shane Sorenson - Visit Plano

2018 Josie Lewis - Visit The Woodlands

2019 Hope Stokes - Amarillo CVC


Nominations for the Catalyst Award will be accepted through July 31, 2019.


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Texas Association of Convention and Visitor Bureaus
PO Box 1256
Denton, TX  76202
Phone: 940-999-1002
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