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Speaker Bio-Shannon Overby

shannon overby

Shannon Overby is a proud graduate of Texas A&M University, with a Bachelor of Science degree in Recreation Parks & Tourism Sciences. After graduating, she worked in hotel management and international advertising before launching her Destination Marketing career in Bryan College Station.

Shannon spent 23 years at the Bryan-College Station Convention & Visitors Bureau in a variety of positions before taking the Director’s job at the Visit Conroe in October of 2017.

Shannon received her Texas Destination Marketing Certification (TDMC) in 1998 and her Certified Meeting Professional (CMP) designation in 2000 and completed her Certified Destination Marketing Executive (CDME) certification in 2015.
Shannon stays very busy both professionally as well as personally.  She dedicates her time to the tourism industry that she loves through board and committee service on both state and national tourism associations.  She continues to help the next generation of tourism professionals by offering internships, teaching seminars around the state and speaking regularly to tourism classes at Texas A&M University and other area colleges.  

When not working – Shannon’s love for travel and adventure keep her on the road (in the air, on a boat, or aboard a train), recent excursions have taken her to Belgium, France, United Kingdom, Italy, Switzerland, Mexico, Canada, Puerto Rico, Greece and Israel!.   Shannon and her husband Don stay busy with their two sons – Wesley (19) and Zachary (28) and Daughter-in-law, Erica.  


Texas Association of Convention and Visitor Bureaus
PO Box 1256
Denton, TX  76202
Phone: 940-999-1002
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