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Speaker Bio-Marla Roe

Marla Roe

Marla has been in the hospitality industry for over 31 years, spending her first 9 years in the hotel industry and the remainder working at two different DMO's in the Dallas area. She is currently the Executive Director of the Frisco CVB, a suburb of Dallas that is one of the fastest growing cities in the US. Marla has achieved her CDME through SMAI and the Frisco CVB is also a SMAP accredited Bureau.

She has been married to Jim for 13 years, and has 2 daughters, Meagan and Madeline. Marla loves to read, cook and run, and is passionate about the tourism industry.

Texas Association of Convention and Visitor Bureaus
PO Box 1256
Denton, TX  76202
Phone: 940-999-1002
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