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Speaker Bio-Bill Geist

Bill Geist

Bill Geist, the President and Chief Instigator at DMO PRoZ  (aka Zeitgeist Consulting, Inc.) which is a firm that has been dedicated to increasing the effectiveness and impact of Destination Marketing Organizations (DMOs) across North America through Strategic Planning, Destination Development, Governance, Management and Marketing Consultation and more.

Formerly the CEO of the Greater Madison (WI) Convention & Visitors Bureau, Bill was at the epicenter of the public battle to build a downtown convention center designed by Frank Lloyd Wright. Prior to his stint in Madison, he directed the Kankakee County (IL) CVB and even before his first DMO gig, the foundation of his marketing experience came from his years in broadcast media in the greater Chicago market.

Bill holds an MBA from the University of Wisconsin and an undergraduate degree in Political Science from Kenyon College. He has just released his new book “Destination Leadership,” a deeper and updated version of his first book “Destination Leadership for Boards.” Bill is also a contributing author to “Tips from the T-List” by Jens Thraenhart and the Destinations International sponsored “Fundamentals in Destination Marketing.

Bill's experience in this industry is deep working exclusively with Destination Marketing Organizations, their Stakeholders and Board Members for more than 20 years.

Texas Association of Convention and Visitor Bureaus
PO Box 1256
Denton, TX  76202
Phone: 940-999-1002
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