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Destination Marketing Principles Seminar-Cleburne
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 Destination Marketing Principles Seminars


The Cleburne DMP will be held on Thursday, June 1 at the Cleburne Conference Center and is hosted by Cleburne Chamber of Commerce / Convention and Visitors Bureau.

The upcoming Destination Marketing Principles Seminar will feature two engaging afternoon sessions in addition to the Destination Marketing Principles portion. The first session will highlight the relationship and partnership between a DMO and an economic development corporation (EDC). This session features Marla Roe, Executive Director of Visit Frisco and Dave Quinn, Vice President of the Frisco EDC. The second afternoon topic is presented by Sheila Scarborough with Tourism Currents who will cover online reputation management for tourism-related businesses and organizations.

Destination Marketing Principles is designed especially for local and regional DMO staff, hotel and attractions partners, elected officials, board members, and volunteers and advocates. The seminar offers a full day of information that is beneficial to anyone involved in promoting a destination to visitors.

All Aboard! Join us for a day on the Chisholm Trail in Cleburne, TX on Wednesday May 31 for a tour of Cleburne from 3:30 – 6 pm.  The tour includes the Depot at Cleburne Station, the Layland Museum & Cleburne Railroad Museum, the Gone with the Wind Remembered Museum, and the Chisholm Trail Outdoor Museum & Big Bear Native American Museum. Following the tour, we'll attend a Cleburne Railroaders baseball game! This tour is offered for an additional $30. A total of 14 credits are available towards your TDM certification by completing this seminar and the tour.

Sponsored By:




Click here to register for DMP Cleburne

Conference Registration Members: $85 and Non-Members: $100 for the full day.  1/2 day registration rates are also available.

Hotel Information

Hampton Inn & Suites
1996 West Henderson St.
Cleburne, TX 76033

For Reservations:
(817) 641-7770

$85 + tax (Single or Double)

** Mention group code "TACVB" to get the group rate.


Cleburne Conference Center
1501 West Henderson St.
Cleburne, TX 76033


Thursday, JUNE 1

9:00am -- Noon

TACVB Destination Marketing Principles (see below schedule)

Noon -- 1:00 PM

Lunch (Included in registration fee)

Afternoon Sessions

1:00 PM -- 2:15 PM

Session 1

A Good Place to Visit, Is a Good Place to Stay: How Frisco's alphabet soup is setting the table for future growth" (Marla Roe, Visit Frisco and Dave Quinn, Frisco EDC)


In this session learn how the Frisco CVB and Frisco EDC are working together to leverage knowledge, experience and financial resources to create economic opportunities and long term sustainability. 


2:30 PM -- 4:00 PM

Session 2

Online Reputation Management: The Art of Listening and Responding" (Sheila Scarborough, Tourism Currents) 

Customers, visitors, and hotel guests today expect personal online interaction with businesses, destinations, attractions, and lodging. They also expect a rapid response to their feedback; both the positive shout-outs and the complaints. Learn how to find the online conversations that matter to your destination, particularly on social media, and then how to respond and interact with your visitors. Digital communications is more than just marketing; it is also a powerful customer service tool that reflects on your reputation for a great visitor experience.  

Destination Marketing Principles Discussion Topics

  • Structure and funding of DMOs
  •  DMO issues and challenges
  • Proper use of the hotel occupancy tax
  •  Measurements for success
  • DMO responsibilities
  •  DMO leadership (boards, councils, committees, etc.)
  • Types of products/markets sold by DMOs
  •  Crisis management
  • How DMOs serve a community
  •  Key trends and strategies
  • Marketing, advertising and promotions
  •  Information on getting involved with TACVB
  • Partnering with DMOs


Click here to register for DMP Cleburne

 (TACVB can invoice your organization if needed. Please call 512-550-3464 for this option.)

Texas Association of Convention and Visitor Bureaus
PO Box 8665
Round Rock, TX  78683
Phone: 512-550-3464
Copyright © 2013 by TACVB - All rights reserved.

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