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Nacogdoches DMP
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 Destination Marketing Principles Seminars

Nacogdoches, Texas


The Nacogdoches DMP will be held on Wednesday, September 5th and Thursday, September 6, 2018 at The Fredonia Hotel and Convention Center, and is hosted by the Nacogdoches Convention & Visitors Bureau.

Destination Marketing Principles is designed especially for local and regional DMO staff, hotel and attractions partners, downtown organizations, elected officials, board members, local businesses, arts and cultural organizations, and volunteers and advocates. The seminar offers a full day of information that is beneficial to anyone involved in promoting a destination to visitors. 

The first half of the day is dedicated to the principles of destination marketing. The morning session features information on all aspects of DMO operations including structure, funding, markets and marketing strategies, responsibilities, measurement, hotel occupancy tax usage, partnerships, trends, and much more. This session is taught by Marla Roe (Visit Frisco), a DMO CEO who has over 31 years of hospitality industry and DMO experience.

The upcoming Destination Marketing Principles Seminar will also feature two engaging afternoon sessions related to local businesses and the arts and cultural community - one from Alysia Cook with Opportunity Strategies, and one from Beverly Abell with the City of Mesquite's Downtown Development Office. A short bonus session over lunch will be presented by Marty Prince with the Texas Forest Trail Region.

We are also offering a great Nacogdoches heritage tour experience. The history of Nacogdoches dates all the way back to the 1600s when the Caddo Indians settled this land between two creeks. Since that time the people in Nacogdoches have been making or preserving our history. We have stories and sites that tell the history of Caddo settlements, Spanish saloons, early Texas homesteaders, battles fought for independence and modern day preservationists. Our beautiful city is peppered with museums, historic sites, historical markers, statues and men and women that love our history and are eager to share it with you! Join us in historic downtown Nacogdoches, where there's always something new and always something old to see! Included on tour: Railroad Depot, Durst-Taylor Historic House & Gardens, Sterne-Hoya House, Museum & Library, Old University Building, Zion Hill First Baptist Church. This tour is offered for an additional $30. 

A total of X Texas Destination Marketer certificate credit hours can be earned by attending the seminar.

Presented By:


Sponsored By:


   

  

 

Click here to register for DMP Nacogdoches

Conference Registration Members: $85 and Non-Members: $100 for the full day.  1/2 day registration rates are also available.

 

Hotel/SeMINAR Information

The Fredonia Hotel and Convention Center
200 North Fredonia St. 
Nacogdoches, TX  75961
936-564-1234
Rate: $109 
To book your reservation, please call the number above and reference the group block TACVB.
Cutoff date is August 22, 2018.

Schedule

wednesday, september 5

3:30PM --5:30Pm

Tour of Historic Nacogdoches

The history of Nacogdoches dates all the way back to the 1600s when the Caddo Indians settled this land between two creeks. Since that time the people in Nacogdoches have been making or preserving our history. We have stories and sites that tell the history of Caddo settlements, Spanish saloons, early Texas homesteaders, battles fought for independence and modern day preservationists. Our beautiful city is peppered with museums, historic sites, historical markers, statues and men and women that love our history and are eager to share it with you! Join us in historic downtown Nacogdoches, where there's always something new and always something old to see! Included on tour: Railroad Depot, Durst-Taylor Historic House & Gardens, Sterne-Hoya House, Museum & Library, Old University Building, Zion Hill First Baptist Church. This tour is offered for an additional $30. 

thursday, september 6

8:30AM

Registration

9:00am -- Noon

TACVB Destination Marketing Principles

Destination Marketing Principles Discussion Topics

  • Structure and funding of DMOs
  • DMO issues and challenges
  • Proper use of the hotel occupancy tax
  • Measurements for success
  • DMO responsibilities
  • DMO leadership (boards, councils, committees, etc.)
  • Types of products/markets sold by DMOs
  • Crisis management
  • How DMOs serve a community
  • Key trends and strategies
  • Marketing, advertising and promotions
  • Information on getting involved with TACVB
  • Partnering with DMOs

 

Noon -- 1:00 PM

Lunch (Included in registration fee)

"Fifty-years of Traveling Texas" (Marty Prince, Texas Forest Trail Region)

Yee-haw! The Texas Heritage Trails turn 50 this year!

Hitch a ride through history, from the birth of the Texas Travel Trails in 1968 to today's award-winning Texas Heritage Trails Program. Explore the roots and “routes” of one of the state’s longest-running and most successful tourism initiatives. See what’s behind those iconic blue signs, driving travelers to and through all 254 counties in Texas.

1:00 PM -- 2:15 PM

"Secrets from a Secret Shopper" (Alysia Cook, Opportunity Strategies)

In this presentation, audience members will learn the Top 8 lessons learned from a professional Secret Shopper. This presentation is for retail, restaurant, or hotel owners, front-line employees, community leaders, or any small business or downtown stakeholders. The audience will hear the 8 things they can do to ensure the customer experience is a fantastic memorable one.

2:15 PM -- 2:45 PM

Break 

2:45 PM -- 4:00 PM

“Pioneering with Artists” (Beverly Abell, Downtown Development Manager, City of Mesquite) 

Artists are known to be innovators and big-vision people, and yet so often they are left out of the economic development process. By inviting artists to be part of the process from the start, you can tap into their creative thinking and energy.  In this session, learn how artists can be “instrumental” in “drawing out” your plans for a great downtown that will attract visitors, new development, residents and more. You will leave this session with ideas on how to organize with artists, start with a simple plan and work over time with artists to edit, add and grow programming, public design and the economy of the arts in your community.

 

Click here to register for DMP

 (TACVB can invoice your organization if needed. Please call 512-550-3464 for this option.)

Texas Association of Convention and Visitor Bureaus
PO Box 8665
Round Rock, TX  78683
Phone: 512-550-3464
Copyright © 2013 by TACVB - All rights reserved.

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