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Speaker Bio-Cole Hubbard

cole hubbard

Cole Hubbard serves as a Research Coordinator within the Texas Office of the Governor, Economic Development and Tourism division (i.e. Travel Texas) and has done so since 2015. Cole jumped right into the tourism research industry after receiving his M.S. in Recreation, Park and Tourism Sciences from Texas A&M University with his studies focused on sustainable tourism and interpretation methods. It is through his current role that Cole provides research-related resources to Texas partners covering a wide array of topics ranging from community development initiatives, impact analyses, hotel and visitation metrics, and advertising and marketing effectiveness. On his agency’s behalf, he also oversees a memorandum of understanding with four additional Texas state agencies designed to further stimulate in-state travel within Texas. Cole also oversees the Community Tourism Assessment program afforded through the Office of the Governor, which aims to assist communities with developing their tourism promotion strategies and marketing effort

Texas Association of Convention and Visitor Bureaus
PO Box 1256
Denton, TX  76202
Phone: 940-999-1002
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