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Speaker Bio-BruceMacMillan


Bruce MacMillan CA is currently CEO of VisitDFW and founder of BANDWIDTH, a destination marketing and management consultancy.


Bruce has been a leader in the global tourism industry for 30 years working with business enterprises on every continent, creating and leading organizations through strategic evolution to high performance success throughout his career.


He was president/CEO of Meeting Professionals International - the largest global organization of meeting professionals - from 2006-2012 and president/CEO of Tourism Toronto from 2003-2006. Bruce also developed and led Vancouver’s successful 2010 national Olympic Winter Games bid from 1997-1999. During his 30+ year career in destination marketing that began at Tourism Vancouver, he received numerous awards including twice being named one of the Top Twenty most influential people in the global business events industry.


BANDWIDTH advises destinations on creating community legacies through innovative destination marketing and management strategies. Bruce is presently managing VisitDFW - a regional consumer content marketing initiative for the Dallas Fort Worth area. Over the past several years BANDWIDTH has served as a consortium partner in the DMAI Destination NEXT global destination marketing initiative as well as the development and implementation of tourism management plans around the world. Bruce also serves as professional advisor to a number of US MICE destinations and the BestCities Global Alliance.


Texas Association of Convention and Visitor Bureaus
PO Box 1256
Denton, TX  76202
Phone: 940-999-1002
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