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2019 Annual Conference
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Annual Conference 2019

August 13-15, 2019

 

Embassy Suites by Hilton Denton Convention Center Hotel
3100 Town Center Trail
Denton, TX  76201

Group Room Rate: $139 (single or double)  Cut-off Date July 12, 2019

REGISTRATION INFORMATION

Regular member rate = $435  Early bird rate of $385 through June 21, 2019
Non-member rate = $500
Student rate (Wednesday, August 14th) = $50
One-day rate (Thursday, August 15th: covers Awards Gala Luncheon and Business meeting) = $150 

CLICK HERE TO REGISTER

 

iNTERESTED IN SPONSORING?  cLICK HERE

 

trade show Exhibitors Click Here

 

IDEA FAIR SUBMISSIONS CLICK HERE

 

FRIENDS OF TRAVEL GIVE-BACK REGISTRATION

 

cONFERENCE SCHEDULE 

Unless noted, all meetings and sessions are held at the Embassy Suites Denton Convention Center.

TUESDAY, AUGUST 13

8:00 aM - 5:00 pm: REGISTRATION AND INFORMATION OPEN
8:30 - 11:30 AM: HISTORICAL CASE STUDY TOUR (ADDITIONAL $30)

Embark on an adventure through several iconic Denton museums and explore the fascinating history that helped make Denton the hub of community and culture that it is today. Starting with the Texas First Ladies Gown Collection housed at Texas Woman’s University, you'll get a snapshot of the living history of women in Denton throughout time. Next, you'll get a chance to experience a taste of Denton's acclaimed architectural scene at Little Chapel in-the-Woods, a non-denominational church named one of Texas’ most outstanding architectural achievements. You'll then get to take a step back in time at the Bayless-Selby House museum, which depicts life in Denton at the turn-of-the century. Finish your historic adventure at the Courthouse-on-the-Square Museum, the crown jewel of the historic downtown square.

1:00 - 4:00 PM: REGISTRATION & INFORMATION OPEN (BALLROOM LOBBY)
9:00 - 12:00 PM: COMMITTEE MEETINGS

TEAM TEXAS Committee

12:00 - 1:00 PM: LUNCH ON YOUR OWN

1:00 - 4:00 PM: EXHIBITOR MOVE IN & silent auction drop-off

1:00 - 4:00 PM: DESTINATION MARKETING PRINCIPLES 

Destination Marketing Principles is designed especially for YOU.  If you're a local or regional DMO staff member, hotel and attractions partner, elected official, board member, downtown organization, or volunteer and advocate, then this is the seminar for you.  The seminar offers 3 hours of information that is beneficial to anyone involved in promoting a destination to visitors.

1:00 - 2:15 PM: PRE-CONFERENCE SESSIONS: WHAT MAKES IDSS CYCLONE DIFFERENT? PRESENTED BY MARK LYNCH (TEMPEST)

 More than 170 destinations around the world choose to power their organization with iDSS Cyclone, a cloud-based Customer Record Management (CRM) built for the travel and tourism industry.

 Whether you are in a sales, service, marketing, partnership, visitor experience or management/administrative role, a comprehensive CRM system is a critical foundation to your organization’s success.

 If your bureau has no CRM, uses iDSS, or uses something else, you will find valuable practices in this interactive shirt sleeve style session.

 Some of the areas covered will be:

  • Organizational benefits
  • Contact Management
  • Task/Trace/Project workflows
  • Website data feeds (APIs)
  • Email communications and email marketing
  • Event registration & housing
2:30 - 3:45 PM: PRE-CONFERENCE SESSION: TACVB'S TEXAS MEETINGS AND EVENTS TRACKING SYSTEM (TXMET) PRESENTED BY MARK LYNCH (TEMPEST)

Tempest will demonstrate the new and improved TxMET system and give us some insight into what's next.  TxMET is a  subscription-based meetings history database with thousands of organizations, meeting contacts, meeting profiles and historical meeting records.  Mark Lynch, Chief Relationship Officer and Derek Mogar, Director of Business Development for Tempest will be on hand to provide demonstrate the features of the new system and answer questions from current and potential TxMET subscribers. Attend this session to learn more about the platform, how to use it to your best advantage, and about the process of keeping it updated going forward. 

 

1:00 - 3:45 PM: PRE-CONFERENCE SESSION: ACTIVE SHOOTER TRAINING presented by oFFICER sHANE kIZER, dENTON pOLICE DEPARTMENT

"Nobody knows how they will react in a given situation."  The Denton Police Department believes we CAN know with preparation, a plan and practice.  Design an active shooter plan for your workplace.

 

1:15 - 3:45 PM: BOARD OF DIRECTORS MEETING
5:00 - 5:45 PM: NEW MEMBER & FIRST TIMER ORIENTATION

Join us for a fun networking session and an overview of TACVB. You'll meet some new friends and colleagues, get to know the TACVB Board and Staff, and learn about how TACVB can benefit you. 

6:00 - 9:00 PM: WELCOME RECEPTION (monroe-pearson, downtown denton)

Busses begin continuous service between Embassy Suites hotel and Monroe-Pearson venue at 5:30 pm.  Hosted by the Denton CVB, this opening/ice-breaker kick-off party will offer the sights, sounds and tastes of Denton in a beautifully restored historic downtown building. 

WEDNESDAY, AUGUST 14

7:00 AM - 8:45 AM: BREAKFAST on your own  (Included with guest room)
8:00 AM - 2:00 PM: REGISTRATION & INFORMATION OPEN (BALLROOM LOBBY)
8:45 AM - 10:00 AM: OPENING REMARKS & GENERAL SESSION 

KEYNOTE SPEAKER:  "Rock Your Pitch" - MELANIE SPRING

You have to pitch for money for your business or project. You have to tell your boss you deserve a raise. You have to explain why your project is going to be successful. In order to get to X (numbers), you’ve got to explain Y (why). 

This talk speaks to the humans who believe numbers tell the story AND to the humans who believe stories tell the numbers. Looking at both sides to ensure everyone gets the information they need, you’ll be able to craft a presentation from the story the numbers tell in a succinct, simple, and manageable way. You’ll walk away with things you can change immediately in your current presentation or just what you needed to create the one that’s in your head. You’ve got to make your pitch by making an impact.

In this keynote, you’ll start:

  • finding out how the numbers can tell a story
  • getting tips on how to tell the story without boring people 
  • finding ways to get your audience to feel something
  • seeing how the story AND the numbers make the impact 

10:00 - 10:15 AM: COFFEE & REFRESHMENT BREAK

 

10:20 - 11:20 AM: CONCURRENT EDUCATION SESSIONS

"Pitch with Confidence" -  MELANIE SPRING

You've got lots of ideas - great big ideas you know could change minds, crush the status quo, and make the world a better place. You know you could MAKE or SAVE your company more money. You could attract and retain your best people. You could make a bigger impact in the world. All you need to do is get up & share the "how." 

First, you have to figure out how to get them to find you more engaging than their phones. Then, you will have to put on your leadership "suit" and make them believe in your confidence. Finally, you'll persuade them to do what you want without them feeling like you're selling them on anything. Sounds impossible? Nah.

Let's get you outside your comfort zone & get you fully in your own skin to be YOURSELF on whatever stage you're put on. In front of one person, a board room, or a ballroom. True confidence and courage come from within. You already have what it takes to be a rockstar presenter - all you need is the methodology to perfect your pitch and deliver it as YOU. Join Melanie for a deep dive into just how to make them put their phones down while you pitch with confidence.

 

"Getting It All Done with Grace and Ease" -  DARIENNE MOBLEY

Without awareness of new, smarter time management practices, many people will find themselves in a perpetual state of overload, chaos, clutter, and stress. Learn how to overcome the clutter with smarter to-do lists, better schedules and learning to prioritize. In this session, participants will learn how to organize their time, mind, spaces and information.
 
"Traveler Personas: Their Sentiments, Interests and Behaviors" KIMBERLY VINCE-CRUZDestination Analysts
Presenting Destination Analysts’ quarterly tracking study "The State of the American Traveler", which has been tracking American leisure traveler sentiment and behavior since 2006.

 

"How to fill occupancy holes with Military Reunions" - SHARON DANITSCHEK 

This market segment has the flexibility to shift reunion dates to the times you need them to come and are often the best long term way to fill occupancy holes.  Working this market takes patience, understanding and compassion.   It is the one market sales reps fight to keep.   What makes them so special? What makes this business worth chasing?  Join Military Reunion Network CEO Sharon Danitschek for a "debrief" on what makes this market tick and how to increase military reunion bookings.

 

"Creative Marketing through Partnership with the Texas Department of Transportation Travel Information Division " - LOIS RODRIGUEZ, Texas Highways Magazine

DMOs and the Texas Department of Transportation Travel Information Division, which includes the Travel Information Center's Centers' (TICs'), Publications and Campaigns have a rich relationship that spans decades of successful partnership in attracting visitors to Texas and facilitating excellent Texas experiences. 

The Travel Information Division has a proven history of creative marketing programs.  These programs offer partnership opportunities with DMO's to ensure high exposure to Texas travelers so they can receive the most from their Texas experience.  In this session, Amarillo TIC Supervisor Daphne Adkins will share with DMOs how to make these programs work for them.

 
11:20 - 11:30 AM: QUICK BREAK

 

11:30-1:00 PM:  LUNCHEON

Governor's Office of Tourism; Film-Friendly Certification; Texas Music City Certification - The benefits of these partnerships and how to use them best for your destination:  Brad Smyth, Office of the Governor; Brendon Anthony, Texas Music Office, and Kim LeBlanc, Texas Film Commission.

11:00 - 1:30 AM:  BREAK
11:30 - 2:30 PM: GENERAL SESSION 
 KEYNOTE SPEAKER: Amir Eylon, Longwoods, International
“Waiter!  There’s a Tourist in My Soup!”:  A Look at U.S. Resident Sentiment Towards Tourism in the U.S.

Join Longwoods International’s President & CEO, Amir Eylon, as he presents highlights from the first ever national study of Resident Sentiment Towards Tourism in the U.S.!  Get the local perspective and discover how the local community at large perceives tourism and its impacts. Increasingly, destination management must be considered a partnership between the industry and residents, to ensure that tourism development benefits both parties and contributes to the community economically while maintaining or enhancing quality of life for its residents. Our Resident Sentiment Research examines both practical and emerging/growing concerns including economic development, perceived environmental impacts, overtourism, quality of life, and many others. Some of the news, may just surprise you!

2:30 - 3:00 PM: ANNUAL REFRESHMENT BREAK
3:00 - 4:30 PM: SHIRTSLEEVE SESSIONS

CEO, Marketing/PR, Social Media/Communications, Sports, Sales, Servicing, Tourism and One-Man-Show...pick the peer-to-peer shirtsleeves session that best fits you for in-depth discussion about challenges and ideas specific to your DMO role.

4:30 - 6:30 PM: MEET THE VENDORS RECEPTION AND SILENT AUCTION

Spend some quality time over an adult beverage getting to know our amazing vendors and learning about how their products and services can help your DMO. We have a truly great lineup of vendors this year, so don't miss out! Plus, the Lone Star Silent Auction will be in full swing during the trade show! So come check out all of our travel packages, services, and other fun items and bid, bid, BID! Proceeds from the silent auction benefit TACVB's scholarship fund.

6:30 - 9:00 PM: DINE AROUND

It's your night off! Take this opportunity to eat like a local. 

9:00-11:30 PM:  Think Tank Live!

Hosted by the TACVB Board of Directors, end the evening at this hospitality suite with a purpose.  Enjoy a nightcap with friends, colleagues, TACVB board members and committee chairs in a casual setting.  Get to know TACVB's leaders.  Talk some shop and learn how to plug in to TACVB's future leadership roles.  

THURSDAY, AUGUST 15

7:00 - 8:00 AM: BREAKFAST ON YOUR OWN  (INCLUDED WITH GUEST ROOM)
8:00 - NOON: REGISTRATION & INFORMATION OPEN (BALLROOM LOBBY)
8:00 - 9:15 AM: OPENING REMARKS & GENERAL SESSION

8:15 - 9:15 AM: KEYNOTE SPEAKER: DIANNE TURNER, BRAND USA

 

 

Who is Brand USA, what do they do, and how can DMOs of every size and budget partner with them?

 

 
 
 9:15 - 10:45 AM: VENDOR EXPO & REFRESHMENT BREAK

This is your last opportunity to stop by the vendors and check out the latest in technology, marketing, and other opportunities.

10:45 - 11:45 AM: CONCURRENT EDUCATION SESSIONS

"Are You Serving Meeting Planners?  Website Best Practices" - KIMBERLY VINCE-CRUZ, Destination Analysts

A presentation based on the numerous website usability and user experience studies, as well as quantitative studies with meeting planners conducted by Destination Analysts.

"HOT - What's Right and What's Not?" - JUSTIN BRAGIEL, Texas Hotel & Lodging Association

Always a popular session, Justin Bragiel talks about the criteria for using HOT and fields questions from attendees.

"Understanding the Annual 'Dean Runyun Report' and How to Use It" - COLE HUBBARD, Office of the Governor Tourism Research Coordinator and JORDAN BOHLANDER, Dean Runyun

Destination numbers: what visitors mean to the local economy and how to meaningfully articulate their impact to the local powers that be. 

Expanding your Brand through Local Sports Franchises - VERONICA MALDONADO, Denton CVB

Creative partnerships with semi and professional sports leagues can expand your brand and route your messaging to whole new audiences.  

Why DMOs Need Influencer Marketing in a Social Media World - BRUCE MACMILLAN, VisitDFW

Social media: Algorithm changes. Privacy concerns. Trolls. Fake news. As DMOs its hard to deal with social media and impossible to live without it. Influencer marketing offers a roadmap to leveraging the network power of social media to build visitor engagement and results for your destination. That being said, it's a dynamic, constantly evolving space that requires strategic focus and a commitment to coillaborative relationship building with qualified influencers. In this session Bruce MacMillan (CEO of VisitDFW) will share insights on effective DMO influencer marketing strategies and best practices for DMOs.

11:45 AM - 1:15 PM: AWARDS GALA LUNCHEON

Congratulations TDM graduates!  Awards presentations and professional recognitions.

1:15 - 2:15 PM: CONCURRENT EDUCATION SESSIONS

"Leading from the Inside Out" - DARIENNE MOBLEY 

All of us want to be considered effective leaders. We have read the books and attended workshops, but are we the best we can be? Darienne’s life experience has taught her that leadership starts from the inside out. She believes you can’t lead others effectively until you have done the personal development work first.

"Recreation Grants - Parks, Trails, Sports Facilities" - AARON FRIAR, Texas Parks & Wildlife

The Texas Parks and Wildlife Department (TPWD) provides funding for communities throughout the state to construct, renovate and enhance recreation opportunities for citizens and visitors. These opportunities range from competition sports complexes, recreation centers, hike and bike trails, community gardens, playgrounds and splashpads. This presentation will cover all the available grant opportunities through TPWD, who is eligible, how to apply, and how these opportunities can improve the marketability of local communities.

Million Dollar Prospecting and TACVB Sales Competition Kick-off - LISA BARHAM, Hotel Resources

Creative prospecting, closing deals and booking business are the crux of an all new, TACVB membership-wide, four-month-long Sales Competition. Managed by TACVB partner Lisa Barham and her Hotel Resources Team, “Winning Wednesdays” is one-on-one coaching for unlimited salespeople per CVB including incentives and prizes. Positively punch your DMO’s bottom line and discover the powerful process that will increase sales for your team and among your hotel partners. This is “Million $ Prospecting” because that’s how much revenue Hotel Resources’ clients really are finding and closing. Let’s learn how to do the same for Texas DMOs!

1:15-3:30 PM SPECIAL BREAKOUT for Visitor Center Case Study - DANA LODGE, Denton CVB

This field trip breakout session will take a van trip to the Discover Denton Welcome Center in Downtown Denton where Denton CVB's Dana Lodge will share the story of stakeholders, partnerships, sponsorships and retail that brought this visitor center to life and the integral role this venue now plays in servicing and delivering on the Denton brand.

 2:15 - 2:30 PM: REFRESHMENT BREAK

2:30 - 3:30 PM:  GENERAL SESSION 

Tourism Public Improvement Districts (TPIDs) and DMOs - SCOTT JOSLOVE, Texas Hotel & Lodging Association

A deep-dive look into Tourism Public Improvement Districts, Air B&Bs, and other potential DMO game-changing results of the 2019 legislative session.                

 3:30 - 3:45 PM: BREAK

3:45 - 5:00 PM: ANNUAL BUSINESS MEETING & COmmittee fair
6:00 - 9:00 PM: CLOSING NIGHT EVENT at Andy b's 

SPONSORED BY:

9:00-11:30 PM:  Think Tank Live!

Hosted by the TACVB Board of Directors, end the evening at this hospitality suite with a purpose.  Enjoy a nightcap with friends, colleagues, TACVB board members and committee chairs in a casual setting.  Get to know TACVB's leaders.  Talk some shop and learn how to plug in to TACVB's future leadership roles.  

FRIDAY, AUGUST 16

8:30 - 11:30 AM: Heritage CASE STUDY - north texas horse country tour 
 (ADDITIONAL $40)

The North Texas Horse Country, one of the largest concentrations of horse farms in the United States, offers a variety of breeds and disciplines. Quarter horses, Thoroughbreds, Paints, Arabians, Appaloosas, Warmbloods…they are all here…and world champion horses abound in cutting, halter, roping, western pleasure, reining and many other disciplines. Large breeding farms, training facilities, and equine specialists are all here, making this a mecca for horse enthusiasts from all over the world.

Your tour is accompanied with a knowledgeable guide as you enjoy beautiful vistas and relaxing backroads  winding along miles of pipe and rail fencing, gorgeous countryside, impressive barns, and lots and lots of horses.

CLICK HERE TO REGISTER FOR ANNUAL CONFERENCE!

 

Thank you to our sponsors:

 

 

 

 

 

 

 

 

 

 

Texas Association of Convention and Visitor Bureaus
PO Box 1256
Denton, TX  76202
Phone: 940-999-1002
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