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2019 Marketing Symposium
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may 1-2, 2019

TACVB is excited to announce 2019 Marketing Symposium!
 
The 2019 Marketing Symposium is a short, hyper-focused event designed to deliver current, relevant, experiential knowledge and skills to DMO Marketing and PR professionals. The Marketing Symposium will feature a hands-on skills lab on day 1, and a general session, several breakout sessions, and a tabletop vendor expo on day 2.

 

Texas Destination Marketing Certificate (TDM) credits are available to be earned by attending this program!

 

 

Presented by:

     
 

Host Information

Embassy Suites by Hilton Amarillo Downtown
550 S. Buchanan Street, Amarillo, TX 79101
806-803-5500
Room rate $135

REGISTRATION INFORMATION

Marketing Symposium (TACVB member) = $275
Marketing Symposium (Non-member) = $325
Marketing Symposium (Student) = $50

 

MARKETING SYMPOSIUM SCHEDULE

WEDNESDAY, MAY 1

NOON - 5:30 PM:: REGISTRATION
1:00 PM - 3:00 PM:: MARKETING SKILLS LAB

Social Media for PR presented by Gathan Borden (VisitLEX)

Now more than ever, public relations practitioners are expected to do more in their roles. From writing press releases and handling media relations, to posting on Instagram, crafting content for boasted posts on Facebook and monitoring engagement on Twitter, public relations, and the responsibilities that fall under this name, has and continues to evolve. 

SESSION TAKEAWAYS:
    1. A strong understanding of how to effectively integrate social media into their public relations program.
    2. Understanding basic and intermediate tactics on social platforms like Instagram, Twitter and Facebook.
    3. Learn best practices regarding managing, overseeing, monitoring and measuring social media when it is a part of the public relations scope of work.

3:00 PM - 3:30 PM:: REFRESHMENT BREAK
3:30 PM - 5:30 PM:: VENDOR TABLETOP EXPO SETUP
3:30 PM - 5:30 PM:: MARKETING SKILLS LAB CONTINUED

Social Media for PR presented by Gathan Borden (VisitLEX)

5:30 PM - 6:30 PM:: Attendee reception

Meet up with your fellow attendees for networking, small bites, and beverages!

7:00 PM:: DINE IN amarillo

Amarillo has many dining options within walking distance, or a short drive, of the hotel, and even more a little further out if you’re adventurous.  A delicious dinner awaits no matter what you choose

8:00 PM - MIDNIGHT:: Networking Free Time

THURSDAY, mAY 2

7:30 AM - 9:00 AM:: REGISTRATION
8:30 AM - 9:00 AM:: GRAB & GO BREAKFAST
9:00 AM - 10:00 AM:: GENERAL SESSION

10:00 AM - 10:30 AM::  REFRESHMENT BREAK & VENDOR TABLETOP EXPO

10:30 AM - 11:45 AM:: BREAKOUT SESSION
10:30 AM - 11:45 AM:: BREAKOUT SESSION
11:45 AM - 1:00 PM:: GROUP LUNCHEON
1:00 PM - 1:30 PM:: VENDOR TABLETOP EXPO
1:30 PM - 2:45 PM:: BREAKOUT SESSION
1:30 PM - 2:45 PM:: BREAKOUT SESSION
2:45 PM  - 3:15 PM:: REFRESHMENT BREAK & VENDOR TABLETOP EXPO
3:15 PM - 4:30 PM:: BREAKOUT SESSION
3:15 PM - 4:30 PM:: BREAKOUT SESSION
4:30 pm - 5:00 PM:: BADGE RETURN AND DEPARTURES

Texas Association of Convention and Visitor Bureaus
PO Box 8665
Round Rock, TX  78683
Phone: 512-550-3464
Copyright © 2013 by TACVB - All rights reserved.

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