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Sales and Hospitality Specialist

Organization: The Colony CVB
Date Posted: 2/7/2019
Posted By: Mariko Lanicek
Date Needed: 2/7/2019
City: The Colony
Location: Texas
Country: United States
Primary Category: Sales
Type of Position: Full-Time
Education Requirement: Bachelor's
Experience Requirement: 1-2 years

Description & Details


The Sales and Hospitality Specialist of Visit The Colony strives to create the highest economic impact by attracting visitors to the city of The Colony through group meetings, conventions, exhibitions, trade shows and tournaments.  This position requires an aggressive and innovative individual, with willingness to travel and work flexible hours (some evenings and weekends). Will work closely with other CVB staff to accomplish goals.


  • Responsible for researching, soliciting and booking group business for The Colony hotels and meeting facilities focusing on securing hotel rooms for the city.
  • Generate and manage a database of meeting planners and clients in order to initiate sales contact, coordinate bids, respond to bids, and provide assistance.
  • Maintain complete directories of hotels, restaurants, attractions, meeting venues, caterers, entertainers, speakers, transportation companies, and other support groups or organizations serving the local hospitality industry.
  • Plan and execute site visits of The Colony and coordinate attraction visits throughout the year to maintain communication and strengthen relationships for the CVB. Initiate bus tours to view The Colony by creating an itinerary, meet with the group and distribute welcome packages.
  • Develop custom proposals and bid presentations as a response to RFPs.
  • Create and promote attraction packages to be distributed to groups.
  • Represent Visit The Colony and conduct presentations to groups at events such as trade shows, expos, events, and conferences and conduct follow up calls, emails, surveys, etc.
  • Establish relationships with local hotels, restaurants, attractions, and industry related businesses in order to form partnerships and develop a complete knowledge of inventory and opportunities in The Colony for use as a sales tool.
  • Follow up on groups during and after events (surveys, phone call, email, etc.). 
  • Manage clients from initial contact through event conclusion and follow up.
  • Maintain constant supply of sales materials including promotional items, sales kits, and brochures.
  • Develop action plan and strategy with set sales goals.
  • Assist with the development of the annual budget; participate in setting goals and objectives; prepare expense reports as appropriate.
  • Comfortable networking in various settings.
  • Coordinate events/travel for the Mobile Visitor Information Center, and plan for necessary budget needs.
  • Assist with creative marketing collaboration. Work with team to procure information, photography and other assets to achieve unique and effective sales and marketing campaigns.
  • Submit sales reports and detailed wrap reports.
  • Must be able to lift, carry, push and pull materials and objects necessary to assist in the set up and break down of events.
  • Other duties as assigned.




Sound knowledge of sales principles and etiquette.  Ability to work alone and handle self-driven projects efficiently.  Ability to establish good relations with all levels of the tourism community.  Comfortable and competent speaking to large groups of people.  Strong knowledge of The Colony’s assets, room counts, meeting space, etc.  Time management and organization skills a must with an ability to organize and prioritize work to meet deadlines.  Proficient with design software (Photoshop or similar) capable of creating basic marketing pieces. Self-motivated individual able to work under stress of deadlines and busy schedule.  Must have a pleasant outgoing personality, good hygiene and appearance, and strong people skills. Must be a positive representative of Visit The Colony and the City of The Colony. 


Successful candidate must have a Bachelor’s degree and two years of experience in a sales and marketing related role.  Must possess knowledge of Hospitality Industry practices, operations and functions; marketing and sales strategies and resources; and legal terminology as it relates to contract negotiation and adherence. A clear Texas Class C driver’s license is required with the ability to efficiently and safely operate a Ford F350 Mobile Visitor Information Center.

How to Apply / Contact
To apply online, please visit: 

Texas Association of Convention and Visitor Bureaus
PO Box 1256
Denton, TX  76202
Phone: 940-999-1002
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