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Meeting and Group Sales Coordinator-Convention and Visitors Bureau

Organization: City of Mesquite
Date Posted: 6/4/2018
City: Mesquite
Location: Texas
Country: United States
Primary Category: Convention Center/Facilities
Salary: $47,881.60 yearly
Type of Position: Full-Time

Description & Details


The Meeting and Group Sales Coordinator serves as the primary Mesquite Convention and Visitors Bureau (CVB) sales person responsible to create economic impact by attracting visitors and hosting group meetings, trade shows, athletic tournaments, conventions and exhibitions. Support our city owned convention center.

You can search for this position's full job description here.  


  • General supervision is provided by the Manager - Convention and Visitors Bureau.



  • Develop a strategy sales action plan with set goals
  • Develop strong relationships with area businesses, attractions and hotels relative to Mesquite's hospitality industry through regular in person visits and maintaining open lines of communication.
  • Respond to client inquiries and generate informative leads for Mesquite hotels and meeting facilities.
  • Follow-up on groups during and after events (surveys, phone calls, emails, etc.) Utilize CVB database to maintain accurate and detailed records of prospect leads, new business, sales calls, existing client interaction, local alliances and group servicing activity.
  • Maintain a constant supply of sales materials including promotional items, sales kits and brochures.
  • Coordinate supplies and equipment needed to support sales activities: displays, brochures and other marketing tools.
  • Provide creative marketing collaboration in the developing unique and effective sales campaigns.
  • Research, prospect, and successfully sell Mesquite to professional associations, sports groups/associations, small meetings market, and other niche groups such as: (Social, Military, Educational, Religious and Fraternal) groups, to hold their conferences, reunions and other meeting events here.
  • Attend trade shows, conferences, festivals and events as directed by the CVB Manager and follow-up on all leads. Identify, plan and execute sales missions to targeted markets to sell Mesquite as a visitor destination for overnight bookings by associations and other large groups.
  • Plan and execute FAM (familiarization) trips for potential meeting and convention planners. Initiate bus tours to view Mesquite for media/blog/influencer groups by creating itinerary providing exclusive event and VIP welcome packages.
  • Create and promote discounted attraction packages to be distributed to groups.
  • Maintain complete directories of hotels, restaurants, attractions, meeting venues, caterers, entertainers, speakers, transportation companies, and other support groups or organizations serving the local hospitability industry.
  • Conduct presentations to groups at various events. Network in various settings.
  • Submit monthly sales reports to the CVB manager. Assist the CVB Manager with the development of the annual budget; participate in setting goals and objectives; prepares expense reports as directed.
  • Coordinate all services for each group, including working with CVB volunteers: registration assistance, transportation assistance, promotional items, welcome bags, city tours, step-on guide, and other logistical activities.
  • Coordinate direct sales efforts through convention bids, targeted sales missions, sales calls, participation in trade shows, sports associations and other group travel industry activities designed to reach consumers, group leaders, and meeting planners. Coordinate all aspects of RFP process for perspective sales opportunities, including bid preparation, submittal and follow-up.
  • All behaviors comply with the Code of Conduct and Rules of Behavior outlined in chapter 8 of the General Government Policies and Procedures Manual.



    • Bachelor's degree from an accredited college or university with major coursework in public administration, business administration, public relations, marketing or closely related field. Experience in the marketing, public relations, convention, tourism, hotel sales, or hospitality industries may substitute for the degree requirement.


    • Two years related experience in the marketing, public relations, convention, tourism, hotel sales, or hospitality industries is required


    • Mandatory Bi-lingual Spanish in both writing and speaking.  Applicants will be tested for both written and verbal proficiency.


    • Possession of a valid driver's license.

    REQUIRED TESTING (only if interviewed)

    • Word and Excel


    How to Apply / Contact
    Apply online at:

    Texas Association of Convention and Visitor Bureaus
    PO Box 8665
    Round Rock, TX  78683
    Phone: 512-550-3464
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