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Sales Symposium & Blitz
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Sales Symposium

February 27-28, 2018

TACVB is excited to announce the first in our 2018 Symposium Series - our Sales Symposium & Blitz.

Click here to register now.

The 2018 Sales Symposium & Blitz is a short, hyper-focused event designed to deliver current, relevant, experiential knowledge and skills to DMO Sales professionals. The Sales Symposium will feature a hands-on skills lab covering our new TxMET leads platform as well as sales blitz training, a general session, several breakout sessions, and a tabletop vendor expo.

Sales Blitz

March 1, 2018

As an added value to the Sales Symposium, TACVB is bringing back the Sales Blitz. The Blitz is offered for an additional registration and will be held immediately following the Sales Symposium on March 1, 2018. For more information on the Sales Blitz, click here.

Refund policy: A 100% refund will be given if registration for either event is cancelled prior to January 16.  A 50% refund will be given if registration is cancelled prior to February 13. No refund will be given if registration is cancelled after February 13. Click here to view TACVB's official Refund Policy.


**Registration for the Sales Blitz must be completed by February 6, 2018.







Host Information

Doubletree by Hilton Hotel Austin 

6505 N Interstate 35
Austin, TX 78752

Click here to make reservations online. Room rate $149.

Registration Information

Sales Symposium (TACVB member) = $275
Sales Symposium (non-member) = $325
Sales Blitz (TxMET subscriber) = $150**
Sales Blitz (non-subscriber) = $225**

** Registration for the Sales Blitz must be completed by February 6, 2018.

Click here to register now.

Sales Symposium Schedule

Tuesday, February 27

9:00 - 11:30 am:: TACVB Board of directors Meeting (Robertson)
Noon - 5:30 pM:: Registration (Pre-function ROBERTSON)
1:00 - 3:00 pm:: sales skills lab (phoenix south)

Skills Lab Session 1: Kick off 2018 with More Contracts-Sharpen your Sales Game! Suzyn Skaggs (Solara Performance)

In this session, we will focus on "what to say" to create a meaningful connection that forwards onsite visits and more occupancy opportunity. The beginning conversations are imperative for great endings.

Attracting more events in 2018 -Starts from the 1st Interaction Call/meeting

  •  Connect with your Customer – Reach the Customer from their needs and wants
  • Learn how to speak – the meeting planner language (corporate and public) and gain trust
  • Build relationships that go beyond a space x time x food package
  • Create interest in the meeting - that yields onsite visit and signed contract.


3:00 - 3:30 pm:: Refreshment break (PHOENIX south)
3:30 - 5:30 PM:: vendor tabletop expo setup (magnolia)
3:30 - 5:30 PM:: sales skills lab continued (phoenix south)

Skills Lab Session 2: New TxMET Platform Demo presented by Mark Lynch and Derek Mogar (Tempest)

Tempest will unveil the highly anticipated new and improved TxMET system for TACVB.  TxMET is a  subscription-based meetings history database with thousands of organizations, meeting contacts, meeting profiles and historical meeting records.  Mark Lynch, Chief Relationship Officer and Derek Mogar, Director of Business Development for Tempest will be on hand to provide demonstrate the features of the new system and answer questions from current and potential TxMET subscribers.

7:00:: Dine in austin
8:00 - midnight:: Networking Free Time

Wednesday, February 28

7:30 - 9:00 AM:: Registration (pre-function ROBERTSON)
8:30 am - 9:00 am:: grab & Go breakfast (Pre-FUNCTION PHOENIX)
9:00 - 10:00 AM:: general session (phoenix south)

Sold! Close More Sales with a Knockout Presentation presented by Mark Spears

Every presentation is a sales presentation. Whether you are selling a product, service, or just an idea--your ability to capture the attention of your audience and move them from passive audience member to new client is the name of the game. If you are not putting up enough W’s this class will challenge you to consider your sales presentation strategy and offers new ways for your sales presentation.

10:00 - 10:30 AM::  Refreshment break & vendor TABLETOP expo (magnolia)
10:30 am - Noon:: breakout session (ROBERTSON)

Million Dollar Prospecting presented by Lisa Barham (Hotel Resources)

In this session you'll learn:

  • Learn what groups are going to your competitors and the rates they are paying
  • Learn how to find groups slated to hold an event in your area before they book with your competitors
  • Learn where to find thousands of organizations by market segment with all of their details including history on their past events.
  • Find catering and networking groups’ calendars and find their open dates
  • Use industry specific search engines to find upcoming events in your market
  •  Each person will develop new contacts to solicit during the workshop
10:30 am - Noon:: breakout session (phoenix south)

The Negotiation Tango presented by Mark Spears

The Argentinian Tango is considered the most sensual and intimate of all the ballroom dances. Every move is the epitome of precision—practiced over and over until perfection is achieved. To watch it, you might think you are watching ART in motion—and you are. But don’t be fooled, there is science at work behind the art and together it creates a beautiful and captivating experience. Ask any dancer and they will tell you, you don’t start with the Tango. You earn it by mastering the basics of dance and learning other more elementary moves. Then, and only then, are you ready to master the advanced style of the tango. In “The Negotiation Tango” we tackle advanced techniques for seasoned sales professionals who want to better understand the science of the sales negotiation process.

Noon - 1:00 pm:: GROUP LUNCHEON (phoenix south)
1:00 - 1:30 pm:: VENDOR TABLETOP EXPO (magnolia)
1:30 - 3:00 pm:: breakout session (ROBERTSON)

Panel Discussion: What Do Meeting Planners Need and Want from a DMO? presented by Shelley Martinek (APRO); Julie Marshall (State Bar of Texas); moderated by Marie Woodard (Georgetown CVB)

1:30 - 3:00 pm:: breakout session (phoenix south)

Selling to Government Meeting Planners presented by Brett Sterenson (Hotel Lobbyists)

This educational session is geared towards industry suppliers that will touch on the most current government segment industry trends, speaks to the buying climate, how to prepare for upcoming change and what that means for this market, new and lesser known rules and regulations, and tips for attractive proposals.  This program will highlight key areas of the planner supplier relationship and particularly where they miss.  Emphasis on how to enhance negotiation techniques, increase mutual ROI, handle delicate issues, and understand the external influences which can affect the buying process.  Special emphasis will also be on the local Texas marketplace as seen through the eyes of a third party.

3:00 - 3:30 pm:: Refreshment break & vendor TABLETOP expo (magnolia)
3:30 - 5:00 pm:: breakout session (ROBERTSON)

Case Study: Visit Austin's Digital Meeting Planning Tool presented by Susan Richardson (Visit Austin)

In 2017, Visit Austin conducted a research project to better understand how meeting professionals are consuming information and what they lean on most heavily when making their decisions. From those results, the team created and launched a digital platform that offers an enriched planning experience. Users can conduct faster searches by narrowing down businesses that meet their specific needs, as well as view and download relevant promotional tools and information about the destination. During this session we’ll share meeting planner research data, details about the development and launch phases, learnings from the first year and more.

3:30 - 5:00 pm:: breakout session (phoenix south)

Panel Discussion: Building and Maintaining Positive Relationships with Hotel Partners presented by Kim Britton (Kalahari Resorts); John O'Hearn (Hospitality Consultant); moderated by Marie Woodard (Georgetown CVB)

6:00 - 8:00 pm:: meeting planner reception (Magnolia) presented by TEMPEST



Thursday, March 1

7:00 - 8:00 AM:: grab & Go breakfast with sales blitz preparation and instructions (PHOENIX SOUTH)
8:00 AM:: sales blitz teams depart
8:30 am - Noon:: sales blitz (off-site)
Noon - 1:00 pm:: Lunch in austin (ON YOUR OWN)
1:00 - 4:30 pm:: sales blitz (off-site)
5:00 - 5:30 pm:: wrap up and departures (PHOENIX SOUTH)

Click here to register.


Texas Association of Convention and Visitor Bureaus
PO Box 8665
Round Rock, TX  78683
Phone: 512-550-3464
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