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Newsletter: Update on Upcoming destination marketing principles Seminars
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Update on Upcoming destination marketing principles Seminars

TACVB has two informative Destination Marketing Principles (DMP) seminars coming up, and we don’t want you to miss out. Both seminars feature tours, the ability to earn TDM credits, and excellent bonus sessions designed to provide you with tools you can use right away.


The most important aspect of these seminars, however, is the portion on destination marketing principles. Destination Marketing Principles is designed especially for local and regional DMO staff, hotel and attractions partners, elected officials, board members, and volunteers and advocates.  The seminar is beneficial to anyone involved in promoting a destination to visitors. 


Topics included in the Destination Marketing Principles portion are:


  • Structure and funding of DMOs
  • Proper use of the hotel occupancy tax
  • DMO responsibilities
  • Types of products/markets sold by DMOs
  • How DMOs serve a community
  • Marketing, advertising, and promotions
  • DMO issues and challenges
  • Measurements for success
  • DMO leadership (Boards, councils, committees, commissions, etc.)
  • Crisis management
  • Key trends and strategies
  • Information on getting involved with TACVB


Cleburne DMP

The Cleburne DMP is being held at the Cleburne Conference Center on June 1.  In addition to the half day of DMO-specific training, this seminar features two additional topics. The first afternoon session will highlight the relationship and partnership between a DMO and an economic development corporation (EDC). This session features Marla Roe, Executive Director of Visit Frisco and Dave Quinn, Vice President of the Frisco EDC. The second afternoon topic is presented by Sheila Scarborough with Tourism Currents who will cover online reputation management for tourism-related businesses and organizations.


A tour of the Chisholm Trail in Cleburne is being offered on May 31. The tour includes the Depot at Cleburne Station, the Layland Museum & Cleburne Railroad Museum, the Gone with the Wind Remembered Museum, and the Chisholm Trail Outdoor Museum & Big Bear Native American Museum. Following the tour, we'll attend a Cleburne Railroaders baseball game!


A total of 14 credits are available towards your TDM certification by completing this seminar and the tour. Registration is open and available here:


Allen DMP

TACVB is pleased to announce the third seminar in our Destination Marketing Principles (DMP) series. The Allen DMP on June 22nd at the Hilton Garden Inn Dallas/Allen.


In addition to the DMO-specific education, the Allen DMP will feature a session on marketing with a small staff.  Entitled “Marketing: Party of One”, this session will focus small CVB staffs who wear many hats, especially when it comes to marketing and communications. We’ll discuss tips, tricks and best practices for making the most of your small marketing team (even if it’s a team of one). From balancing social media to digital marketing to communications and more, we’ll talk about lessons learned and the latest tools to help you optimize your time.

A second session will be presented by staff from VisitDallas on the “All Sides Dallas Leisure Marketing Campaign". Based on qualitative and quantitative research, the marketing team developed a new campaign to encourage visitation to Dallas. The Big Things Happen Here campaign was very successful in giving the city a brand and tag line. The new campaign, All Sides of Dallas, better defines Dallas and surrounding areas as a tourist destination and moves from a generic approach to a specific approach. 

This DMP will also feature a tour on June 21st that highlights an historic project within the City of Allen.  The Allen Historic Water Station is a Texas State Archaeological Landmark and is listed on the National Register of Historic Places. We will tour the interpretive trail through Allen's historic Houston and Texas Central Railway Water Station located within Allen Station Park that showcases the preservation of the existing historic features, including the last known remaining Stone Dam from the Steam engine era built in 1873, water tower foundations, interpretative trail, signage and overlooks.  The tour also includes a tour of the Allen Train Depot and Allen Heritage Village.


A total of 14 credits are available towards your TDM certification by completing this seminar and the tour. Registration is open and available here:

Texas Association of Convention and Visitor Bureaus
PO Box 8665
Round Rock, TX  78683
Phone: 512-550-3464
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