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Newsletter: Announcing the Keynote Speaker for TACVB's 2018 Marketing Symposium
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Announcing the keynote speaker for TACVB's 2018 marketing symposium


We have an exciting announcement for you. Providing the keynote at TACVB's 2018 Marketing Symposium is Tom Martin with Converse Digital! A TACVB conference veteran, Tom last spoke for us during Annual Conference in 2012 in San Marcos. Tom is a no nonsense, straight-talking 25-year veteran of the sales and marketing business who favors stiff drinks, good debates and helping destinations grow their visitation.


As an internationally recognized digital marketing keynote speaker, blogger, founder of Converse Digital, and Author of The Invisible Sale, Tom marries his tow passions, marketing and technology, to teach organizations how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new visitors.


General Session:

Tom's general session topic is entitled "Turning Conversations into Customers". What if you could increase your destination’s social reach 100, 1,000 or even 10,000 fold without increasing your marketing budget 1 cent? Think that’s absurd or impossible? Think again. By harnessing the power of Social Agents and a drastically different strategic approach to your social media, content marketing and community management programs you can create a free worldwide sales force that delivers new heads in beds for your destination every day. 


The secret is changing your “go to” market strategy. You need to focus more on conversations and less on customers and realize your primary role is to empower the former versus creating the latter. 


If you’re ready to defy conventional thinking, join Tom Martin for a wild ride in this ground breaking keynote session.

Texas Association of Convention and Visitor Bureaus
PO Box 8665
Round Rock, TX  78683
Phone: 512-550-3464
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