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Destination Marketing Principles Seminar-Brady
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 Destination Marketing Principles Seminars

Brady, Texas

The Brady DMP will be held on Thursday, April 27 at the Ed Davenport Civic Center and is hosted by Brady/McCulloch County Chamber of Commerce, the Brady Economic Development Corporation, and the Heart of Texas Country Music Association.

The upcoming Destination Marketing Principles Seminar will feature two engaging sessions from Drew Holmgreen with Belmont Icehouse on branding and what to do with a brand.

Destination Marketing Principles is designed especially for local and regional DMO staff, hotel and attractions partners, elected officials, board members, and volunteers and advocates. The seminar offers a full day of information that is beneficial to anyone involved in promoting a destination to visitors.

Join us for a heritage tour experience on Wednesday, April 26 from 4:30-6:30 pm. While visiting the Heart of Texas Country Music Museum dive deep into the rich heritage of traditional country music. Then visit the Heart of Texas Historical Museum where you can view the early details of McCulloch County as well as discover the importance of Brady in WWII. A reception will follow from 6:30-7:30 pm. This tour is offered for an additional fee of $30. A total of 13 credits are available towards your TDM certification by completing this seminar and the tour.

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Click here to register for DMP Brady

Conference Registration Members: $85 and Non-Members: $100 for the full day.  1/2 day registration rates are also available.


Hotel Information

Best Western
2200 S. Bridge Street
Brady, TX  76825

For Reservations:
(325) 597-3997 or
$78 + tax (Single)
$87 + tax (Double)

** Mention the Brady Chamber of Commerce / TACVB seminar to get the group rate.


Thursday, April 27

9:00am -- Noon

TACVB Destination Marketing Principles (see below schedule)

Noon -- 1:00 PM

Lunch (Included in registration fee)

Afternoon Sessions

Presented by: Drew Holmgreen, Belmont Icehouse

1:00 PM -- 2:15 PM

Session 1

Last I Checked, A Brand Was Something That Appeared On A Cow.  What’s That Mean For A DMO?”

Surprisingly, the differences between branding a cowhide and branding your destination aren’t all that dissimilar. We’ll talk through the basics on branding your destination (not your cow). Everything from pre-planning insight that needs to be gained to research options to creating the brand platform itself.

2:30 PM -- 4:00 PM

Session 2

Okay, I Have A Brand.  Now What Do I Do With It?”

Developing your brand might seem like the fun part, but it’s actually where the fun starts. We’ll talk through tips and insights into building a comprehensive, engaging campaign. Everything from creative strategy to media strategy to measurement strategy to physically creating the campaign itself and getting to your target

Destination Marketing Principles Discussion Topics

  • Structure and funding of DMOs
  •  DMO issues and challenges
  • Proper use of the hotel occupancy tax
  •  Measurements for success
  • DMO responsibilities
  •  DMO leadership (boards, councils, committees, etc.)
  • Types of products/markets sold by DMOs
  •  Crisis management
  • How DMOs serve a community
  •  Key trends and strategies
  • Marketing, advertising and promotions
  •  Information on getting involved with TACVB
  • Partnering with DMOs



Click here to register for DMP Brady

 (TACVB can invoice your organization if needed. Please call 512-550-3464 for this option.)

Texas Association of Convention and Visitor Bureaus
PO Box 8665
Round Rock, TX  78683
Phone: 512-550-3464
Copyright © 2013 by TACVB - All rights reserved.

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