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Destination Marketing Principles Seminar - Brady, TX
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Destination Marketing Principles Seminar - Brady, TX

Make your plans today to join CVB and Chamber peers, Elected Officials, and Local Policy Makers form across the state at this One-Day Seminar. Regardless of your role in destination marketing, tourism, economic development, CVB operations or local leadership this impactful seminar will make you a better prepared and informed professional.

4/26/2017 to 4/27/2017
When: Wednesday, April 26, 2017
Where: Ed Davenport Civic Center
200 Country Club Road
Brady, Texas  76825
United States

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Destination Marketing Principles Seminar

Wednesday, April 26

Join us for a heritage tour experience on Wednesday, April 26 from 4:30-6pm. While visiting the Heart of Texas Country Music Museum dive deep into the rich heritage of traditional country music.  Then visit the Heart of Texas Historical Museum where you can view the early details of McCulloch County as well as discover the importance of Brady in WWII. A reception will follow from 6:30-7:30pm.  This tour is offered for an additional fee of $30.

Thursday, April 27

9:00am -- Noon

TACVB Destination Marketing Principles

Noon -- 1:00 PM

Lunch (Included in registration fee)

Afternoon Sessions

Presented by: Drew Holmgreen, Belmont Icehouse

1:00 PM -- 2:15 PM

Session 1

Last I Checked, A Brand Was Something That Appeared On A Cow.  What’s That Mean For A DMO?”

Surprisingly, the differences between branding a cowhide and branding your destination aren’t all that dissimilar. We’ll talk through the basics on branding your destination (not your cow). Everything from pre-planning insight that needs to be gained to research options to creating the brand platform itself.

2:30 PM -- 4:00 PM

Session 2

Okay, I Have A Brand.  Now What Do I Do With It?”

Developing your brand might seem like the fun part, but it’s actually where the fun starts. We’ll talk through tips and insights into building a comprehensive, engaging campaign. Everything from creative strategy to media strategy to measurement strategy to physically creating the campaign itself and getting to your target.

Hotel Information

Best Western
2200 S. Bridge Street
Brady, TX  76825

For Reservations:
(325) 597-3997 or
$78 + tax (Single)
$87 + tax (Double)

Texas Association of Convention and Visitor Bureaus
PO Box 8665
Round Rock, TX  78683
Phone: 512-550-3464
Copyright © 2013 by TACVB - All rights reserved.

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