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Destination Marketing Principles Seminar-McAllen
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Destination Marketing Principles Seminar-McAllen

Make your plans today to join CVB and Chamber peers, Elected Officials, and Local Policy Makers form across the state at this One-Day Seminar. Regardless of your role in destination marketing, tourism, economic development, CVB operations or local leadership this impactful seminar will make you a better prepared and informed professional.

Where: Embassy Suites McAllen Convention Center
800 Convention Center Blvd.
McAllen, Texas  78501
United States

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thursday, february 8



9:00am -- Noon

TACVB Destination Marketing Principles

Destination Marketing Principles Discussion Topics

  • Structure and funding of DMOs
  • DMO issues and challenges
  • Proper use of the hotel occupancy tax
  • Measurements for success
  • DMO responsibilities
  • DMO leadership (boards, councils, committees, etc.)
  • Types of products/markets sold by DMOs
  • Crisis management
  • How DMOs serve a community
  • Key trends and strategies
  • Marketing, advertising and promotions
  • Information on getting involved with TACVB
  • Partnering with DMOs


Noon -- 1:00 PM

Lunch (Included in registration fee)

1:00 PM -- 1:50 PM

"Making Connections for Your Downtown(Catherine Sak, Texas Downtown Association)

South Texas is home to some amazing downtowns.  In this session you'll learn how some key connections can make a difference to visitors, residents, and business owners. Connections between business owners allow for more effective marketing and promotions. Connections with local and regional residents provide businesses with opportunities to expand their customer bases and help residents be better ambassadors to visitors.  Connections with Winter Texans can generate more volunteers and new events.   What connections do you have in your community?.

1:50 PM -- 2:40 PM

Rezoning and Repurposing for Tourism  (Roy Rodriguez, City Manager, McAllen)

In 2004, McAllen enacted special zoning permits and designated an Entertainment and Cultural District with hopes of revitalizing its aging downtown.  Since then, McAllen’s 17th Street Entertainment District has become the social hot spot of the Rio Grande Valley, rivaling those of larger metropolitan cities in Texas.  In this session you will learn why this decision was made, what hurdles city leaders have had to overcome and how it has become a premier nightlife destination for locals and visitors alike.

2:40 PM -- 3:00 PM


3:00 PM -- 4:00 PM

“Retail Tourism” (Rebecca Olaguibel, Retail Development Director, City of McAllen)

Retail business is a major economic driver in McAllen and the Rio Grande Valley. In this session you will learn about the economic impact of retail business and how to work with your local tourism partners to establish your city as a retail destination.  You will also gain insight about what attracts major retail stores to destinations and what your city can do to position itself for future growth in the domestic and international retail market.


Texas Association of Convention and Visitor Bureaus
PO Box 8665
Round Rock, TX  78683
Phone: 512-550-3464
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