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Destination Marketing Principles Seminar-Nacogdoches
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Make your plans today to join DMO and Chamber peers, Elected Officials, and Local Policy Makers form across the state at this One-Day Seminar. Regardless of your role in destination marketing, tourism, economic development, DMO operations or local leadership this impactful seminar will make you a better prepared and informed professional.

1/30/2019 to 1/31/2019
Where: Fredonia Hotel and Convention Center
200 North Fredonia St.
Nacogdoches, Texas  75961
United States

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Destination Marketing Principles Seminar


WEDNESDAY, january 30

3:30PM --5:30PM

Tour of Historic Nacogdoches

The history of Nacogdoches dates all the way back to the 1600s when the Caddo Indians settled this land between two creeks. Since that time the people in Nacogdoches have been making or preserving our history. We have stories and sites that tell the history of Caddo settlements, Spanish saloons, early Texas homesteaders, battles fought for independence and modern day preservationists. Our beautiful city is peppered with museums, historic sites, historical markers, statues and men and women that love our history and are eager to share it with you! Join us in historic downtown Nacogdoches, where there's always something new and always something old to see! Included on tour: Railroad Depot, Durst-Taylor Historic House & Gardens, Sterne-Hoya House, Museum & Library, Old University Building, Zion Hill First Baptist Church. This tour is offered for an additional $30. 

5:30PM -- 7:00PM

Reception at the Red House Winery 
108 East Pilar St.
(Just a few blocks from the Fredonia Hotel)


Dinner on your own in Nacogdoches


THURSDAY, january 31



9:00AM -- NOON

TACVB Destination Marketing Principles 


Destination Marketing Principles Discussion Topics

  • Structure and funding of DMOs
  • DMO issues and challenges
  • Proper use of the hotel occupancy tax
  • Measurements for success
  • DMO responsibilities
  • DMO leadership (boards, councils, committees, etc.)
  • Types of products/markets sold by DMOs
  • Crisis management
  • How DMOs serve a community
  • Key trends and strategies
  • Marketing, advertising and promotions
  • Information on getting involved with TACVB
  • Partnering with DMOs


Noon -- 1:00 PM

Lunch (Included in registration fee)

"Fifty-years of Traveling Texas" (Marty Prince, Texas Forest Trail Region)

Yee-haw! The Texas Heritage Trails turn 50 this year!

Hitch a ride through history, from the birth of the Texas Travel Trails in 1968 to today's award-winning Texas Heritage Trails Program. Explore the roots and “routes” of one of the state’s longest-running and most successful tourism initiatives. See what’s behind those iconic blue signs, driving travelers to and through all 254 counties in Texas.

1:00 PM -- 2:15 PM

"Secrets from a Secret Shopper(Alysia Cook, Opportunity Strategies)

In this presentation, audience members will learn the Top 8 lessons learned from a professional Secret Shopper. This presentation is for retail, restaurant, or hotel owners, front-line employees, community leaders, or any small business or downtown stakeholders. The audience will hear the 8 things they can do to ensure the customer experience is a fantastic memorable one.

2:15 PM -- 2:45 PM


2:45 PM -- 4:00 PM

“Pioneering with Artists” (Beverly Abell, Downtown Development Manager, City of Mesquite)

Artists are known to be innovators and big-vision people, and yet so often they are left out of the economic development process. By inviting artists to be part of the process from the start, you can tap into their creative thinking and energy.  In this session, learn how artists can be “instrumental” in “drawing out” your plans for a great downtown that will attract visitors, new development, residents and more. You will leave this session with ideas on how to organize with artists, start with a simple plan and work over time with artists to edit, add and grow programming, public design and the economy of the arts in your community.


Hotel Information

Fredonia Hotel and Convention Center
200 North Fredonia St. 
Nacogdoches, TX  75961
Rate: $109 
To book your reservation, please call the number above and reference the group block TACVB.

Texas Association of Convention and Visitor Bureaus
PO Box 1256
Denton, TX  76202
Phone: 940-999-1002
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