2023 Annual Conference Schedule
schedule subject to change
All educational sessions, breaks, tours, pre-conference workshops, breakfasts and lunches take place at the Texas A&M Hotel and Conference Center
Monday, August 28
4:00 PM - 5:00 PM - TACVB Board of Directors Meeting
6:00 PM - TACVB Board Dinner
Tuesday, August 29
8:00 AM - 5:00 PM Registration Open
8:00 AM -11:00 AM - Destination Tour (meets TDM and DMS requiremnets)
The City of College Station’s roots are deeply embedded in Texas A&M University. Our tour will include both historic events and places that have shaped the community along with a look at our future, including the following:
- Visit College Station Visitor Center and City Hall with a welcome by Jeremiah Cook, Director
- Guided Tour of Bonfire Memorial
- Welcome, History, and Future Plans of the George H.W. Bush Library and Museum, followed by a self-guided tour
NEW! 9:00 AM - NOON - Texas Tourism Women's Half Day Conference, "Winning at Work as Women." (DMS Elective)
While women are making strides in achieving higher levels of success in the workplace, there are key mindsets, behaviors, and communication practices that foster even greater success. Join Kedren Crosby, Founder and President of Work Wisdom, to explore evidence-based practices which help women discern and obtain what they want. While this highly interactive session will be helpful to any woman in the workforce, it may be particularly powerful for those who are seeking to grow as a leader or influencer during their career. Participants will learn concrete skills to leverage the science of Persuasion, Empowerment, Constructive Assertiveness, Self-Regard, and Trust in order to become the best versions of themselves.
Presenter: Kedren Crosby, Work Wisdom
1:00 PM - 4:00 PM - Destination Marketing Principles Class (meets TDM and DMS requirements)
Destination Marketing Principles is a one-of-a-kind educational session that provides a comprehensive overview of destination management and marketing. This interactive session covers such topics as DMO structures, occupancy tax, strategic planning, stakeholder engagement, budgeting, measuring success, and more.
Whether you are new to the DMO industry or are a seasoned veteran, this session gives you the best overview of the DMO world all in one class.
This is an opportunity to build on your future, so don’t miss out - register today!
Presented by Mark Thompson, Visit Plano, and Shannon Overby, Fredericksburg CVB
1:00 PM - 3:00 PM - The Cheat Code Workshop: How to improve your strategy, measurement and communications (DMS elective)
Do you ever feel a little weighted down by how best to communicate your DMO’s value to the community? Or how to develop a strong, stable strategic direction that ensures funding security and relevance for the years ahead? Join Matt Clement as he delves into an engaging workshop that explores how Destination Marketing Organizations (DMOs) can benefit from a well-crafted mission statement, supported by a robust structure of Key Business Objectives (KBOs) and SMART Goals, all organized using the Pyramid Principle. This workshop will provide a comprehensive understanding of how to establish a solid foundation for your DMO by creating a clear and concise mission statement that conveys your organization's purpose and drives its strategic direction. Matt will further elaborate on the importance of aligning KBOs and SMART Goals with your mission, ensuring all activities and initiatives are focused on achieving your organization's vision. To effectively communicate this cohesive framework, he will introduce the powerful technique of storyboarding, empowering you to create compelling narratives that bring your DMO's mission, objectives, and goals to life. Engage your audience, foster alignment, and drive success through enhanced communication strategies.
Presented by Matt Clement, Madden Media
1:00 PM - 4:00 PM - Silent Auction Drop Off & Set-Up
3:00 PM - New Member and Conference Attendee Orientation
5:00 PM - 6:00 PM - Young Professionals Reception
More information TBA
6:00 PM - 9:00 PM - Welcome Reception sponsored by Visit College Station
Join us on Tuesday, August 29, at 6 p.m. as Visit College Station hosts our Welcoming Reception. More information TBA.
Wednesday, August 30
8:00 AM -5:00 PM - Registration
8:00 AM -9:00 AM - Breakfast
8:00 AM - 5:00 PM - Bidding Open for Silent Auction
9:00 AM -10:00 AM - Welcome to Day 1 and Opening Keynote, "Leading Through Uncertainty"
"Change is the only constant in life." - Heraclitus
Arguably, the most important leadership skill in this complex modern era is successfully inspiring, motivating, and guiding our teams through periods of epic uncertainty. Kedren Crosby, Founder and President of Work Wisdom, will share compelling case studies, mindsets and behaviors that will empower you to lead yourself and your teams through uncertainty. Instead of fearing and resisting periods of change, we can embrace uncertainty skillfully to re-form and reinvent for higher performance and joy.
Presented by Kedren Crosby, Work Wisdom
10:00 - 4:00 PM - Educational Sessions
4:00 PM -5:00 PM - Annual Business Meeting
Free Night and Sponsor Receptions
Thursday, August 31
8:00 - 9:00 AM - Breakfast
10:45 AM - Bidding CLOSES for the Silent Auction
9:00 -10:00 AM - Welcome to Day 2 and General Session
10:00 AM - 4:00 PM - Educational Sessions
4:00 PM - 5:00 PM - Texas Tourism Awards Program
Join us as we honor and present awards for:
Marion Szurek Leadership Award
Texas Trailblazer Award
The Destination Excellence Awards