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Marketing Symposium
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may 2-3, 2018

TACVB is excited to announce 2018 Marketing Symposium!
 
The 2018 Marketing Symposium is a short, hyper-focused event designed to deliver current, relevant, experiential knowledge and skills to DMO Marketing professionals. The Marketing Symposium will feature a hands-on skills lab on day 1, and a general session, several breakout sessions, and a tabletop vendor expo on day 2.
 
Stay tuned for more information on the agenda and on how to register. For now, please save the date!

 

Presented by:

  

Host Information

Hilton Garden Inn
1749 Scott Blvd., Temple, TX 76504
254-773-0200
Room rate $120
Click here to make reservations online.
Group code: TACVB


Hilton Garden Inn1749 Scott Blvd., Temple, TX 76504254-773-0200Room rate $120.Click here to make reservations online. Group Code: TACVB

 

MARKETING SYMPOSIUM SCHEDULE

WEDNESDAY, MAY 2

NOON - 5:30 PM:: REGISTRATION
1:00 - 3:00 PM:: MARKETING SKILLS LAB 

The Strategic Digital Campaign Development Process presented by Dave Serino and Brian Matson (TwoSix Digital)

This hands-on skills lab will include content on the following:

  • Google Analytics review and research
  • Campaign goals and how to reach them during the development and deployment of a campaign
  • Content development and landing page development strategies
  • Ad set up process for Facebook and Instagram, targeting options, and creative ideas designed to accomplish your campaign goals
  • Discussion of strategic refinement and adjustment during a digital campaign
  • Campaign analysis and reporting process
  • Analysis of the process beyond impressions and clicks for determining campaign success

3:00 - 3:30 PM:: REFRESHMENT BREAK
3:30 - 5:30 PM:: VENDOR TABLETOP EXPO SETUP
3:30 - 5:30 PM:: MARKETING SKILLS LAB CONTINUED

The Strategic Digital Campaign Development Process (continued) presented by Dave Serino and Brian Matson (TwoSix Digital)

7:00:: DINE IN AUSTIN
8:00 - MIDNIGHT:: Networking Free Time

THURSDAY, mAY 3

7:30 - 9:00 AM:: REGISTRATION
8:30 AM - 9:00 AM:: GRAB & GO BREAKFAST
9:00 - 10:00 AM:: GENERAL SESSION

Turning Conversations Into Customers presented by Tom Martin (Converse Digital)

What if you could increase your destination’s social reach 100, 1,000 or even 10,000 fold without increasing your marketing budget 1 cent? Think that’s absurd or impossible? Think again. By harnessing the power of Social Agents and a drastically different strategic approach to your social media, content marketing and community management programs you can create a free worldwide sales force that delivers new heads in beds for your destination every day. 

The secret is changing your go to market strategy. You need to focus more on conversations and less on customers and realize your primary role is to empower the former versus creating the latter. 

If you’re ready to defy conventional thinking, join Tom Martin for a wild ride in this ground breaking keynote session.

10:00 - 10:30 AM::  REFRESHMENT BREAK & VENDOR TABLETOP EXPO

10:30 AM - NOON:: BREAKOUT SESSION

Case Study: Video Topic TBD presented by Jeremy Harvey (Visit Savannah)

10:30 AM - NOON:: BREAKOUT SESSION

Digital or Social Media Marketing Topic TBD presented by Dave Serino and Brian Matson (TwoSix Digital)

NOON - 1:00 PM:: GROUP LUNCHEON
1:00 - 1:30 PM:: VENDOR TABLETOP EXPO
1:30 - 3:00 PM:: BREAKOUT SESSION

Case Study: Using Geo-Fencing to Target Meeting Planners presented by Ryan Callison (Visit Frisco)

1:30 - 3:00 PM:: BREAKOUT SESSION

Case Study: All In on Digital presented by Jeff Robinson (Visit Indy)

When Jeff Robinson began working for Visit Indy 11 years ago, the destination marketing organization wasn't doing any digital marketing. In 2014, his team made the bold deciion to leave all other advertising mediums behind, and dedicate its entire $1 million ad budget to digital products. The move was borne out of a need for greater targeting, and greater visibility year-round, as opposed to the previous strategy of pursuing all mediums during a brief seasonal window. Instead of heavily promoting Indianapolis in its peak season during the summer months, a digital campaign could target students ahead of spring break, sports enthusiasts in the run-up to the Indy 500 and families just before the fall family travel season.

In this session, you'll hear lessons learned from a seasoned marketer who took a big chance and went all in on digital.

3:00 - 3:30 PM:: REFRESHMENT BREAK & VENDOR TABLETOP EXPO
3:30 - 5:00 PM:: BREAKOUT SESSION

Case Study: Using Influencers in the Convention and Meetings Space presented by Seth Spillman (Visit OKC)

Can influencer marketing be used effectively in the meetings and conventions space? The Oklahoma City CVB thinks so. We’ve taken the lessons learned from tackling perception issues when marketing to potential leisure travelers and have begun applying those techniques to the world of meetings and conventions; influencers included. This session will be a review of this ongoing experiment, why we’re doing it, how we’re going about it and what we’ve learned so far.

3:30 - 5:00 PM:: BREAKOUT SESSION

Case Study: Making your blog your central content hub -  How we doubled our blog traffic in one year presented by Katie Cook (Visit Austin)

Learn the why, what and hows of blogging about your destination. The session will cover how to build an editorial calendar, ideas for getting staff and partners to contribute content, SEO strategies, success metrics, and ways to drive traffic through organic and paid channels.

5:00 - 5:30 PM:: BADGE RETURN AND DEPARTURES

 

Texas Association of Convention and Visitor Bureaus
PO Box 8665
Round Rock, TX  78683
Phone: 512-550-3464
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