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Destination Marketing Principles Seminar-Allen
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 Destination Marketing Principles Seminars

Allen, Texas


The Allen DMP will be held on Wednesday (October 25) and Thursday (October 26) at the Hilton Garden Inn Dallas Allen and is hosted by the Allen Convention & Visitors Bureau.

Destination Marketing Principles is designed especially for local and regional DMO staff, hotel and attractions partners, elected officials, board members, and volunteers and advocates. The seminar offers a full day of information that is beneficial to anyone involved in promoting a destination to visitors. 

The first half of the day is dedicated to the principles of destination marketing. The morning session features information on all aspects of DMO operations including structure, funding, markets and marketing strategies, responsibilities, measurement, hotel occupancy tax usage, partnerships, trends, and much more. This session is taught by two DMO CEOs who have decades of combined experience in DMO operations.

The upcoming Destination Marketing Principles Seminar will also feature four engaging afternoon sessions, one from Cambria Jones with the Allen CVB, two from Gary Sanchez with VisitDallas, and a lunchtime session from Orange142.

We are also offering a great Allen heritage tour experience. The Allen Historic Water Station is a Texas State Archaeological Landmark and is listed on the National Register of Historic Places. We will tour the interpretive trail through Allen's historic Houston and Texas Central Railway Water Station located within Allen Station Park that showcases the preservation of the existing historic features, including the last known remaining Stone Dam from the Steam engine era built in 1873, water tower foundations, interpretative trail, signage and overlooks. The tour also includes a tour of the Allen Train Depot and Allen Heritage Village. This tour is offered for an additional $30.

And please make plans to join us for a welcome reception at Nine Band Brewery beginning at 6:30 pm on Wednesday night!

Earn 16 TDM credit hours by attending the seminar and tour. Up to 5.75 CMP CEs are also available by attending this seminar.

Sponsored By:


         

 

Click here to register for DMP Allen

Conference Registration Members: $85 and Non-Members: $100 for the full day.  1/2 day registration rates are also available.

 

Hotel/SeMINAR Information

Hilton Garden Inn Dallas Allen
705 Central Expressway S.
Allen, TX  75013
972-649-2933
Rate: $99  
To book your reservation, click here.

Schedule

Wednesday, OCTOBER 25

3:30 -- 6:30 PM

The Allen Historic Water Station is a Texas State Archaeological Landmark and is listed on the National Register of Historic Places. We will tour the interpretive trail through Allen's historic Houston and Texas Central Railway Water Station located within Allen Station Park that showcases the preservation of the existing historic features, including the last known remaining Stone Dam from the Steam engine era built in 1873, water tower foundations, interpretative trail, signage and overlooks. The tour also includes a tour of the Allen Train Depot and Allen Heritage Village. This tour is offered for an additional $30.

6:30 PM

6:30 -- 9:00 PM

Join us for a welcome reception at Nine Band Brewery that will include food, drinks, brewery tours and live music.

Thursday, OCTOBER 26

8:30AM

Registration

9:00am -- Noon

TACVB Destination Marketing Principles
Domain I: Marketing, 3 CEs

Destination Marketing Principles Discussion Topics

  • Structure and funding of DMOs
  • DMO issues and challenges
  • Proper use of the hotel occupancy tax
  • Measurements for success
  • DMO responsibilities
  • DMO leadership (boards, councils, committees, etc.)
  • Types of products/markets sold by DMOs
  • Crisis management
  • How DMOs serve a community
  • Key trends and strategies
  • Marketing, advertising and promotions
  • Information on getting involved with TACVB
  • Partnering with DMOs

 

Noon -- 1:00 PM

Lunch (Included in registration fee)

"Digital Advertising Best Practices and How to Measure the Success of a Digital Media Campaign" (Orange142)

This presentation focuses on the different ways to measure Key Performance Indicators and identify the successes of digital advertising campaign tactics including: paid search, social advertising, banners, video ads and more. We will cover what tactics to use and when, what pitfalls to watch out for, and how to vet your vendors. We will also discuss how to properly measure conversions, track time on page, audience engagement, and how to best utilize Google Analytics to measure engagement and success rates with advertising campaigns.

 

Afternoon Sessions

1:00 PM -- 2:30 PM

Session 1

Marketing: Party of One" (Cambria Jones, Allen CVB)
Domain i: Marketing, 1.5 CEs

Having a small CVB staff often means that you wear many hats, especially when it comes to marketing and communications. We’ll discuss tips, tricks and best practices for making the most of your small marketing team (even if it’s a team of one). From balancing social media to digital marketing to communications and more, we’ll talk about lessons learned and the latest tools to help you optimize your time.                                                                   

2:45 PM -- 4:00 PM

Session 2

All Sides Dallas Leisure Marketing Campaign" (Gary Sanchez, VisitDallas)
Domain I: Marketing, 1.25 CEs

Based on qualitative and quantitative research, the marketing team developed a new campaign to encourage visitation to Dallas.  The Big Things Happen Here campaign was very successful in giving the city a brand and tag line.  The new campaign, All Sides of Dallas, better defines Dallas and surrounding areas as a tourist destination and moves from a generic approach to a specific approach.  What did we hear from our focus groups and how did we build this campaign?  You'll learn all about it and more.  

Session 3

Locals Campaign - #DallasBigMoments" (Gary Sanchez, VisitDallas) 

VisitDallas has launched a campaign designed to inspire locals from all over North Texas to rediscover Dallas. In the age of "take a picture or it didn't happen," VisitDallas has gone all in with #DallasBigMoments, inspiring locals to become tourists in their own city. The campaign will stretch all summer long, from May 8 - September 30, which will include inspirational and engaging content, plus a mix of feature stories from a select group of local influencers that will help amplify the message.  

Click here to register for DMP Allen

 (TACVB can invoice your organization if needed. Please call 512-550-3464 for this option.)

Texas Association of Convention and Visitor Bureaus
PO Box 8665
Round Rock, TX  78683
Phone: 512-550-3464
Copyright © 2013 by TACVB - All rights reserved.

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