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Communications Manager

Organization: Austin Convention & Visitors Bureau
Date Posted: 11/1/2016
City: Austin
Location: Texas
Country: United States
Primary Category: Marketing
Type of Position: Full-Time
Education Requirement: Bachelor's
Experience Requirement: 3-5 years

Description & Details

Communications Manager
We have an immediate opening for a Communications Manager in the Marketing Department. This full time, exempt, salaried position works with the Chief Marketing Officer and other staff to develop our overall communications strategy and manage a strong, proactive media relations campaign to meet and/or exceed our annual goals.

Summary of position and duties:

  • Draft and execute communications programs and policies for Bureau.
  • Maintain Crisis Communications Plan.
  • Serve as Austin CVB copywriter on all corporate communication.
  • Provide support to executive leadership and serve as spokesperson for the Bureau. Organize and schedule interviews for appropriate ACVB or hospitality industry personnel.
  • Have extensive knowledge of Austin history, attractions and offerings as a convention and tourism destination; serve as knowledgeable and well-informed contact for media requests.
  • Draft and distribute pitches and news releases to local, regional and national and select international markets. Follow up on media inquiries/leads by telephone, email, social media or other personal correspondence.
  • Build and maintain relationships with local media to provide support for news reports pertinent to the hospitality industry and Austin CVB operations.
  • Develop and maintain relationships with regional, national and international print, broadcast and online leisure travel journalists.
  • Secure coverage of Austin in national conventions/meetings and travel trade publications.
  • Develop and maintain local, regional and national and international media lists using an online database; track editorial coverage online and report to supervisors.
  • Write and compile media kits, including news releases, fact sheets, statistics, historical materials, economic impact reports, photographic and/or videos, and other necessary research to generate editorial coverage of Austin.
  • Organize and host domestic and international media visits and group press trips. Duties include accompanying journalists/writers on tours, planning itineraries, securing complimentary or discounted accommodations, meals, transportation and entertainment options when appropriate.
  • Plan and host press tours for pre-qualified journalists in conjunction with Texas Tourism.
  • Attend select conventions, trade shows and/or conferences to promote Austin to media.
  • Represent Austin CVB in the local community.
  • Support publication and collateral development and production by proof reading and editing editorial copy.
  • Keep staff and partners apprised of key media placements.
  • Assist supervisors with preparation of annual budget and marketing plans.
  • Prepare monthly expense report and donated services report from press trips and site visits.
  • Provide communications support to all CVB departments.
  • Maintain media database in a CRM system.
  • Co-supervise Film, Tourism and Communications coordinator.

Key qualifications include:

  • Proficiency in the Microsoft Office suite and database management. 
  • Flexible schedule required (after-hours and weekends).
  • Experience with results driven programs.
  • Account management and development experience.
  • Effective time management and multitasking skills.
  • Excellent written, spelling, grammatical, proofreading and oral skills.

Required are a bachelor’s degree and 3 – 5 years successful experience in public relations/communications field. Previous experience working with local and state government officials such as working with city hall, state legislature, etc.

How to Apply / Contact

Interested qualified individuals should email a resume and cover letter by Friday, November 11, 2016.  ACVB is an equal opportunity employer.

Texas Association of Convention and Visitor Bureaus
PO Box 8665
Round Rock, TX  78683
Phone: 512-550-3464
Copyright © 2013 by TACVB - All rights reserved.

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