Destination Marketing Principles Seminar
Wednesday, April 26
Join us for a heritage tour experience on Wednesday, April 26 from 4:30-6pm. While visiting the Heart of Texas Country Music Museum dive deep into the rich heritage of traditional country music. Then visit the Heart of Texas Historical Museum where you can view the early details of McCulloch County as well as discover the importance of Brady in WWII. A reception will follow from 6:30-7:30pm. This tour is offered for an additional fee of $30.
Thursday, April 27
9:00am -- Noon
TACVB Destination Marketing Principles
Noon -- 1:00 PM
Lunch (Included in registration fee)
Presented by: Drew Holmgreen, Belmont Icehouse
1:00 PM -- 2:15 PM
“Last I Checked, A Brand Was Something That Appeared On A Cow. What’s That Mean For A DMO?”
Surprisingly, the differences between branding a cowhide and branding your destination aren’t all that dissimilar. We’ll talk through the basics on branding your destination (not your cow). Everything from pre-planning insight that needs to be gained to research options to creating the brand platform itself.
2:30 PM -- 4:00 PM
“Okay, I Have A Brand. Now What Do I Do With It?”
Developing your brand might seem like the fun part, but it’s actually where the fun starts. We’ll talk through tips and insights into building a comprehensive, engaging campaign. Everything from creative strategy to media strategy to measurement strategy to physically creating the campaign itself and getting to your target.
2200 S. Bridge Street
Brady, TX 76825
(325) 597-3997 or https://www.bestwestern.com
$78 + tax (Single)
$87 + tax (Double)