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Texas Destination Marketing Certificate Program
Updated March 2011
TDM Application, Revised January 2010 Download PDF » Download DOC »
Texas Heritage/Cultural Tourism Written Essay Download PDF »
TDM Credit Transfer Download PDF »
TDM Committee Credit Form Download PDF »
Butterfield & Trails West Tour Information Download PDF »
To provide employees of convention and visitor bureau and destination marketing organizations an educational framework for
marketing Texas as a destination for both tourism and group business.
To educate TDM candidates on various disciplines of a convention and visitor bureau and the hospitality industry.
Requirements to earn certificates:
- The TDM program offers education and training in eight (8) disciplines.
- Candidates may attain certification in any or all of the areas of knowledge.
- Certification in any single area requires a minimum of 27 credits.
- Candidates are awarded a certificate for each discipline in which they have accumulate 27 credits.
- Attendance at relevant meetings and educational sessions is necessary to obtain credits along with basic knowledge of Texas and its history.
Disciplines (Areas of Knowledge) are:
- Texas Heritage/Cultural Tourism
- Group Sales
- Group Servicing
- Tourism Sales
- Visitor Services
Requirements to earn TDM:
- To complete the entire program and receive the "TDM Designation," the participant must complete six (6) of the eight (8) disciplines.
- Texas Heritage/Cultural Tourism is a required core discipline that everyone must take in order to receive their TDM.
- CVB 101 training (3 credits) is a required class that all candidates must take to receive their TDM.
For questions about TDM contact:
Bridgette Snyder, TACVB
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